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Tech Guest Viewpoint: The Importance of Data in Customer Loyalty
By Gitte Amstrup Sandlykke, chief marketing Officer, Targit
The success or failure of any business in this crowded and complex marketplace comes down to whether business goals are met – maintaining customer loyalty is chief among them. However, many retailers are beginning to confuse loyalty with promotions, loyalty cards and awards, undermining brand equity rather than building stronger ties with their customers.
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Costco launches social member referral program
Costco is trying to increase its membership base in Canada with an innovative social media campaign.
The warehouse club retailer has launched a customer referral program twinned with social media that uses technology from a firm called Buyapowa.
The campaign launched this week in partnership with Proctor & Gamble and will allow Costco members to win $20 of P&G Goods for every friend they refer to Costco to become a member. All successful referrers will be shown on a leaderboard, with additional P&G prizes awarded to those when the promotion ends.

