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Social Media

  • Share a selfie to support a cause at Macy's

    For the third year in a row, Macy’s is asking shoppers to donate to America’s veterans – but this time there’s a selfie involved.

    Macy’s is teaming up with Got Your 6 on a new charitable program, which kicks off with an innovative social media campaign, #AmericanSelfie, a “Got Your 6 Saturday” savings pass, and a commercial spot with Emmy Award-winning host and producer, Ryan Seacrest.

  • The Finish Line goes old school hip-hop with Reebok

    Hip-hop artist Kendrick Lamar is lending some old-school street cred to the Finish Line’s launch of the latest reboot of the Reebok Ventilator.

    The retailer says Kendrick will be the face of Reebok’s Ventilator campaign, across its channels with exclusive content and key influencer support. Originally introduced to the sneaker world 25 years ago, the Ventilator is back with a classic look featuring four bold new colorways.

  • Tanger Factory Outlets debuts social pop-ups at grand openings

    Greensboro, N.C. -- Tanger Factory Outlets is enhancing the grand opening events of its new centers with social media.  The company is blending the traditional shopping experience with the excitement of social interaction though three social media activations, or pop-ups.

  • Cost Plus wants shoppers thinking summer

    Cost Plus World Market is looking to drive summer traffic early with a new celebrity video campaign and sweepstakes.

    The retailer of furniture, décor, accessories and gourmet food for every season can enter the Summer Getaway sweepstakes at worldmarketsweepstakes.com for a chance to win one of four grand prize trips for two to Florida, Hawaii, South Carolina, New York, or New Orleans. In addition, each grand prize includes hotel accommodations and a $500 World Market gift card.

  • Not your mother's outlet shopping experience

    The brick-and-mortar shopping experience is getting a social makeover at Tanger Factory Outlet Centers.

    This year Tanger will open four new shopping centers across the country. During each of these grand opening weekends, Tanger will be merging the traditional shopping experience with the excitement of social interaction though three social media activations.

  • Toys“R”Us raises $4.6 million for kids at N.Y. gala

    Leaders from the toy and baby products industries came together with celebrities in New York City to celebrate the 2015 Toys“R”Us Children’s Fund Gala and raise an astounding $4.6 million for kids.

    Emmy and Tony Award-winning comedian Martin Short hosted the event, which also featured a performance by four-time Grammy winner Lenny Kravitz.

  • Kay Jewelers gets social for Mother's Day

    Kay Jewelers is leveraging the visual power of Pinterest and Instagram by running an innovative social media promotion for Mother’s Day.

    The retailer said that visitors to its Instagram and Pinterest accounts will have an opportunity to interact with the brand through eye-catching visuals that showcase the company's jewelry in unique and creative ways, as well as win huge prizes.

  • Study: McDonalds lags in Twitter response

    New York – McDonald’s responds more slowly to Twitter commentary than other major fast-food hamburger chains, but tweets more often than Wendy’s or Burger King. According to social media analysis conducted by the Wall Street Journal using a tool from Unmetric, Starbucks has 7.7 million Twitter followers, almost triple the 2.8 million Twitter followers held by McDonald’s, the number two fast food chain on Twitter.

    Other findings include:

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