Social Media

Plus-size apparel retailer Torrid is launching a national quest to discover the new full-figured face for the brand.

Casting for the Face of Torrid 2016 kicked off this month at Torrid.com/modelsearch and will be followed this summer with live casting events in five major Torrid markets: Minneapolis, Chicago, Dallas, Philadelphia and Los Angeles.

Deerfield, Ill. - Walgreens is collaborating with the new social competition app Challenged to challenge customers to bring their best summer beauty tip to life in a 12-second video using either Circa Beauty or Nonie Creme Colour Prevails products. Beauty expert Lauria Locsmondy of the Walgreens Social and Content creative team will judge the top 3 "viewed" Beauty Challenge videos submitted based on use of Circa and/or Colour Prevails items as primary component of the look, clear steps to achieve the look, and summer-relevant look.

Bealls has come up with a creative marketing campaign to leverage the artistic talent of its customers.

The company has launched the Bealls Florida Artist Competition, which will provide the opportunity for new and established artists to have their artwork produced into a line of Florida-inspired products exclusive to Bealls Florida.

Cincinnati -- Consumers take online reviews seriously — particularly when it comes to reviews about the cleanliness of a business, according to a new Harris Poll conducted by Cintas Corp. The survey revealed that 85% of respondents would not patronize businesses with negative online reviews about the cleanliness of its facilities. Restaurants (75%) ranked at the top of the list of businesses where cleanliness most greatly impacted buying habits.

Menlo Park, Calif. – Facebook is expanding the availability of its Place Tips in-store mobile promotion service, and also expanding Place Tips’ reach with free Bluetooth Low Energy beacons. Facebook initially launched a trial of Place Tips in January 2015 and is now rolling it out nationwide.

PetSmart is enlisting the help of a cat-loving celebrity to launch a new kind of social media campaign.

The retailer has teamed up with actress Mayim Bialik to celebrate cat ownership and encourage cat adoption. Mayim, a longtime cat lover who is very passionate about adoption, has an adopted cat named Frances, a once feral cat that was deserving of a forever home. 

Orlando, Fla. – “Breaking bread” is the tradition of mixing socialization with eating, and Olive Garden is taking the concept to a new, virtual level. To promote its new breadstick sandwiches, Olive Garden is launching the “Breadsticks Nation” sweepstakes, powered by social engagement technology from HelloWorld.

Williams-Sonoma is rolling out a fast, easy and secure way to pay online that brings a whole new meaning to instant gratification.

The retailer is teaming up with Visa to launch a marketing campaign and four-part video series called “Time to Savor Summer.”  The video series, launched in support of the availability of Visa Checkout on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.