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Cole Haan teams up with three New York City Ballet dancers


Lifestyle footwear and accessories brand Cole Haan has entered into a multiyear partnership with three ballerinas of the New York City Ballet for its Cole Haan Avery Ballet Studio Collection.

The collection re-materializes the classic Avery Ballet Flat, according to the brand, and features product inspired and co-created by Principal Dancers Sara Mearns and Megan Fairchild, as well as Gretchen Smith of the Corps de Ballet.

"We exist to inspire us all to work for what we believe in. Sara, Megan and Gretchen are among the most delightful and dedicated talents we've worked with. Their energy and commitment is infectious," said Cole Haan chief marketing officer David Maddocks.

Launching on Oct. 1, the inaugural footwear collection will debut with the Avery Ballet Flat in two new styles, the Avery En Pointe Ballet and the Avery Printed Tutu Ballet. The Avery En Pointe Ballet will be offered in Sugar Plum, Black Swan Metallic, and Diamonds Metallic. All three have design nuances that have been inspired by the dancers including the grosgrain crisscross pattern laced in the back resembling the ribbons on the ballerinas' pointe shoes. The Avery Printed Tutu Ballet will be offered in Classroom Pink and Black, which features printed nappa with black grosgrain, tulle and a suede toecap.

"Working with Cole Haan has been a dream and we knew we would create something amazing together. The partnership is a unique fit as it welds two of the most beautiful things in the world together, ballet and fashion," said Mearns.

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