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  • B&N wants customers excited about 'Watchman'

    The upcoming release of “To Kill a Mockingbird” author Harper Lee’s second book has caused widespread excitement, and now Barnes & Noble is looking to tap in to some of that with a special event at its stores.

  • PetSmart hosts national adoption weekend

    Spring is in full swing, and PetSmart wants its customers to celebrate new beginnings by adopting a new pet.

    The retailer will be hosting a national adoption weekend between May 15 and May 17 at all PetSmart stores. More than 3,000 animal welfare organizations will be on-site at all 1,400 PetSmart stores in the United States, Canada and Puerto Rico to help customers find the perfect furry companion.

  • Hhgregg honors heroes with omnichannel campaign

    Hhgregg is partnering with Maytag once again on an omnichannel giveaway that honors everyday American heroes.

    The retailer and appliance-maker will honor 10 deserving Americans who have had a profound impact on their community. Each hero will receive a free Maytag appliance and an Hhgregg gift card to thank them for their commitment. Additionally, hhgregg and Maytag brand are giving away appliances every day in May at hhgregg.com.

  • IBM, Facebook team up on super-personalized digital ads

    Armonk, N.Y. -- IBM and Facebook on Wednesday announced they are teaming up to help retailers and other brands provide more personalization in their marketing efforts on the social network.

    The two companies said they are now working together to integrate Facebook’s existing ad technologies, such as Custom Audiences, into IBM’s array of tools and services for retailers.

  • Staples steps up to boost graduation rates

    Staples is donating the tools and resources necessary to make graduation happen for thousands of students across the country -- and throwing in a little Taylor Swift to boot.

  • Guitar Center remixes omnichannel marketing with Zedd

    Guitar Center has teamed up with Grammy Award-winning musician-DJ-producer superstar Zedd on an innovative omnichannel promotion to give aspiring musicians the chance to take their careers to the next level.

  • GNC gets into an omnichannel groove with Bonnaroo

    GNC Holdings is partnering with the Bonnaroo Music and Arts Festival on a new omnichannel strategy.

  • Dunkin’ Donuts celebrates royal baby with Twitter sweepstakes

    Canton, Mass. - In honor of the birth of the royal baby, Dunkin' Donuts is running a special Twitter sweepstakes for the chance to win a trip for two to London. From May 4-5, Dunkin' Donuts is asking its Twitter followers to share who in their life deserves to be treated like royalty.

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