Social Media

This week, a three-year-old Great Dane from Portland made headlines for consuming 43.5 socks. Hanes is capitalizing on the trending story by offering the mischievous pooch free dog treats for the rest of his life. 

“While Hanes believes its socks are tasty footwear,” the company said in a statement, “it hopes this offer will get the Great Dane snacking on something that's much more pleasant for his tummy.”

New York -- With U.S. social commerce sales expected to reach $14 billion by 2015 and social networks like Twitter and Facebook ramping up their commerce capabilities, a survey by global marketing and technology agency DigitasLBi, and conducted online by Harris Poll, shows that while only 5% of Americans have made a purchase on a social media site, 20% would consider doing so.

New York - Saks Fifth Avenue is launching a user-generated content hub on Saks.com called #SaksStyle. Created by Curalate on its Fanreel image integration platform, #SaksStyle will function as a daily go-to guide for fashion inspiration created solely by Saks customers, highlighting products purchased from Saks Fifth Avenue locations nationwide and online.

Hoffman Estates, Ill. - Kmart is offering a no-money-down layaway program to members of the Shop Your Way loyalty program for the holiday season, starting Sept. 4. Kmart's layaway program includes both online and in-store contracts for coveted items across dozens of merchandise categories, including apparel, home, toys and electronics.

Kmart is also running a new ad for the program both on TV and YouTube.

Saks Fifth Avenue continues to step up its digital efforts with its launch of a user-generated content hub called #SaksStyle.

Created by Curalate on its Fanreel image integration platform, #SaksStyle will function as a daily go-to guide for fashion inspiration created solely by Saks customers, highlighting products purchased from Saks Fifth Avenue locations nationwide and online.

Kmart is gearing up for the holiday shopping season and reminding customers, including Shop Your Way members, of its No Money Down Layaway program, which is now available.

Under Armour has enlisted Gisele Bundchen for the latest chapter of its “I Will What I Want” campaign. Bundchen is making her debut for the brand in a film and interactive digital experience.

The brand said that its campaign continues to celebrate women’s inner and outer strength and highlights its commitment to design innovative products for female athletes and athletic females.

Menomonee Falls, Wis. - Kohl’s Department Stores and multiplatform media company AwesomenessTV have launched a partnership to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and “Life’s S.o. R.a.d.,” an original four-season YouTube series featuring top teen influencers. The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com on Sept. 22.

Kohl’s and AwesomenessTV have teamed up to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and Life’s S.o. R.a.d., an original four season YouTube series featuring top teen influencers.

The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com Sept. 22.

Mountain View, Calif. – Target’s back-to-school ad “Supplies They Need” resonated most with consumers among all back-to-school ads in 2014. According to TV and video advertising analytics provider Ace Metrix, consumers awarded an Ace Score of 673 to the Target spot.