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  • Macy's to toast the 4th with a bigger bang

    One of Macy’s most glittering promotional events will be back this Fourth of July, and it will be bigger and bolder than ever.

    Macy’s and New York City Mayor Bill de Blasio announced this week that Macy’s will once again sponsor the nation’s largest Independence Day pyrotechnic display. This year Macy's is expanding the event to two locations. The show will begin at approximately 9:20 p.m. and dazzle the shorelines of Manhattan, Queens and Brooklyn.

  • Smart & Final launches new branding campaign

    Commerce, Calif. -- Smart & Final launched a new branding campaign, which will place the ampersand ("&") -- already in the 144-year old company's name -- front and center to showcase the company's relationship with both its customers and the communities it serves.

  • Domino’s Pizza now taking orders via tweet — with pizza emoji

    Ann Arbor, Mich. -- Domino's Pizza is debuting a new ordering option that combines two new-to-the-world innovations — ordering via tweet and ordering via emoji, specifically the pizza emoji. The ordering platforms launched on Wednesday throughout the United States.

    Domino's is the first brand to use an emoji on Twitter to place and complete an order.

  • Survey: U.S. digital ad spend will approach $60B

    Digital ad spending in the U.S. will total $58.61 billion this year, and retailers’ ad outlays will comprise 22% of that figure, according to new figures from eMarketer.

  • Visa Checkout adds Dunkin’ Donuts; partners with Pinterest

    San Francisco - Retailers in the U.S. including Dunkin’ Donuts, Fandango, Sundance Catalog and Williams-Sonoma will now offer Visa Checkout, the online checkout service from Visa Inc. In addition, Pizza Hut, Ticketek and Bonds will offer Visa Checkout in Australia; and Indigo, Roots, Running Room and Simons will offer the service in Canada.

  • For Retailers, People Are Better than Proxies

    By Jeff Collins

  • The next big fast-fashion collaboration is here

    H&M aims to bring the haute couture of French design house Balmain to the masses with a new collection this fall.

    Olivier Rousteing, head designer at Balmain, announced the partnership last night on Twitter, which H&M confirmed.

  • Report: Candie’s uses Instagram as marketing springboard

    Valhalla, N.Y. – Footwear brand Candie’s Inc., which is exclusively sold through Kohl’s in the U.S., is reportedly focusing on Instagram as a key platform for its spring/summer marketing campaign. According to MediaPost, Candies will post images of fashion blogger Shea Marie on Instagram.

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