Social Media

By Jeff Collins

Digital ad spending in the U.S. will total $58.61 billion this year, and retailers’ ad outlays will comprise 22% of that figure, according to new figures from eMarketer.

A British charity has brought its highly successful fundraising event across the pond, with a lot of help from Walgreens.

Camp Hill, Pa. - Rite Aid Corp. has launched a new integrated marketing campaign in support of its wellness+ loyalty program with the new Plenti coalition program from American Express. As a part of Plenti, The new campaign features a 30-second TV spot and includes direct mail, in-store signage, circular and multi-platform digital activation with six online videos, email, search, display, pre-roll and social media strategies.

Big Lots is looking to get a piece of the $1 billion pet products pie with a new and exclusive partnership with the American Kennel Club.

The retailer has announced that it plans to launch AKC®Select, an exclusive line of pet products featuring the American Kennel Club brand. This new premium line of merchandise, along with Big Lots' current pet product offerings, will provide dog owners with an exceptional value, the company said.

H&M aims to bring the haute couture of French design house Balmain to the masses with a new collection this fall.

Olivier Rousteing, head designer at Balmain, announced the partnership last night on Twitter, which H&M confirmed.

Valhalla, N.Y. – Footwear brand Candie’s Inc., which is exclusively sold through Kohl’s in the U.S., is reportedly focusing on Instagram as a key platform for its spring/summer marketing campaign. According to MediaPost, Candies will post images of fashion blogger Shea Marie on Instagram.

Chicago – Despite significant changes in society and online commerce, the mall remains the primary shopping destination in America. Consumer shopping habits have changed, but only slightly, according to JLL’s Shopping Preferences Survey, which polled nearly 3,000 consumers nationwide.