Actress Paula Patton tapped as brand ambassador for Ellen Tracy

Sequential Brands Group has selected actress Paula Patton as the new face and brand ambassador for Ellen Tracy.



Patton's role as brand ambassador begins this November when she will spearhead a global initiative to commemorate women's contributions during the last 65 years. The partnership coincides with seasonal collections and campaigns and extends throughout 2015.



"We believe that Paula represents today's dynamic and confident woman, balancing work, life and motherhood," said Jameel Spencer, chief marketing officer, Sequential Brands Group. "Ellen Tracy has always personified the working woman and Paula's down-to-earth, approachable nature coupled with her work ethic epitomizes the modern day style of the Ellen Tracy customer."



Patton is best known for her work in Hitch, Mission: Impossible - Ghost Protocol, Baggage Claim and the Academy Award winning film, Precious.



"As I continue to evolve in my life, I felt like Ellen Tracy was a natural partnership," said Patton. "The clothes are timeless, flattering and wearable from morning to night. I am also very proud that as part of my work with Ellen Tracy, I will be able to highlight and bring much deserved and necessary attention to women of all backgrounds who shape the world every day."



Ellen Tracy, founded in 1949, is a women's lifestyle brand with products designed, manufactured and distributed by companies such as Global Brands Group, G-III and Komar. Ellen Tracy products can be found at department stores including Nordstrom's and Lord & Taylor.