Social Media

It doesn't really matter whether shoppers are familiar with hoops star Emmanuel Mudiay yet, because Foot Locker is launching a campaign that explains everything.

The specialty athletic retailer has launched a YouTube video campaign called "Life Changes After the Draft" – a series of four, 15-second commercials with Under Armour featuring top-NBA Draft prospect Emmanuel Mudiay.

Men's Wearhouse is inspiring a future generation of men to shop its stores with its eighth annual National Suit Drive.

The six-week initiative collects donations of gently-used professional attire for unemployed Americans. The clothing will be distributed to over 180 local non-profit organizations that provide job-ready skills, training and seminars to disadvantaged men and women entering or re-entering the workforce. As part of this year's National Suit Drive, Men's Wearhouse is issuing a challenge to consumers to meet or exceed the goal of 250,000 donated items.

Fast growing Internet retailer Wayfair is debuting its latest innovative marketing campaign by way of a song.

The company has partnered with country singer-songwriter Ashley Monroe and premiered her new song, Bombshell, on Wayfair.com, as well as the makeover of the singer's writer's room.

Wayfair teamed up with both Monroe and interior designer, Brad Ramsey, on the redesign of her Nashville-based writer’s room—an inspiring and creative space featuring a variety of Wayfair products.

Ann Arbor, Mich. – A no-hitter is an exciting event for baseball fans. For digitally connected baseball fans who also love pizza, no-hitters just got more exciting.

Domino’s Pizza and Major League Baseball (MLB) are extending an omnichannel partnership that provides free pizzas to the first 20,000 registered MLB.com users who visit a dedicated MLB.com/dominos page and log in. The offer is redeemable for carryout pizzas only and available for five consecutive days or until 20,000 codes are given away.

Barneys New York is joining other retailers in embracing social shopping.

Big Lots is targeting Hispanic shoppers with a new Spanish language information hub for Latino customers. 

Big Lots Latino, which provides culturally relevant information including tips and ideas on home decor, beauty & health, food & recipes, and crafts, is just one additional way the company is diversifying its multicultural outreach to this rapidly growing segment of the U.S. population

New York – Barneys New York keeps expanding its use of  social media. The luxury retailer will enable customers to shop directly from a link embedded in its official Instagram account. Utilizing technology from Like2Buy, the feature will link customers to shoppable Instagram images which connect to the Barneys e-commerce site.