Barney's flips the switch on Instagram

Barneys New York is joining other retailers in embracing social shopping.

The luxury retailer plans to allow customers to shop directly from a link embedded in its official Instagram account. Utilizing technology from Like2Buy, the feature will link customers to shoppable Instagram images which connect to the Barneys e-commerce site.

Barneys will launch Instagram shopping on June 23. Designers including Jennifer Meyer, Jennifer Fisher, Lisa Marie Fernandez and Solid & Striped will promote Barneys’ new Instagram shopping capability on their individual Instagram accounts.