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  • Maidenform finds fit with glamour girl

    Micaela Erlanger, a stylist to the stars and a self-proclaimed "vintage-a-holic, and glamour girl," has joined the Maidenform brand as an ambassador and spokesperson through March 2015.

    Erlanger will guide the Maidenform customer, offering  tips, picks and styling insight via the brand's website and social media platforms.

  • Doritos crashing the Super Bowl again

    Time is running out for entries into this year's Crash the Super Bowl contest by PepsiCo’s Doritos brand.  From now until November 9, fans from participating countries around the world can submit their 30-second homemade ads celebrating their love of Doritos tortilla chips. 

  • Toys “R” Us begins great big promotion

    A strong start to holiday season at Toys “R” hinges on a carefully curated offering of merchandise offered online and in a catalog known as The Great Big Christmas Book being distributed to households this week.

  • Digital Social Retail launches convergence platform for retail

    Paris, France -- Digital Social Retail, a division of digital marketing agency Holosfind, is launching a digital convergence platform for the retail industry, integrating innovative technology and centralized management, for real-time streaming of audio and video content and personalized geolocation messaging. After 18 months of development and the signing of a joint venture for the acquisition of technology with the Israeli company Media TV, Digital Social Retail has introduced the Social Retail convergence platform.

  • Survey: More than half of U.S. consumers will shop online for holidays

    Washington, D.C. –- More than half of U.S. consumers plan to make at least some of their holiday purchases online this year.

  • VenueLabs launches free social listening tool

    Seattle –- VenueLabs is launching a free social listening tool geared for small businesses called AboutLocal. AboutLocal lets small retailers listen to and engage with customers in real time across hundreds of disparate channels.  

  • Whole Foods Market launches first-ever national advertising campaign

    Austin, Texas -- Whole Food Market on Monday launched its first national brand campaign, a multichannel advertising initiative. The effort is spearheaded by seasoned marketing veteran Jeannine D’Addario, Whole Foods’ new global VP of communications.   

  • Finish Line aims hashtag promo at women

    Indianapolis -- The Finish Line Inc. is launching a digital initiative focused on female customers in step with the Nike Women’s Half Marathon San Francisco on Oct. 19. The retailer’s #FNLRunsSF campaign follows the training journeys of eight female fitness gurus, selected from across the country.   

  • Macerich Malls and HGTV partner for high-tech “Santa HQ” experience

    New York -- HGTV will launch “Santa HQ,” an immersive experience that transforms the traditional visit with Santa Claus into an interactive journey, at 10 Macerich malls across the country, starting on Nov. 4, and lasting through Dec. 24.  

  • DSW plans omnichannel ‘Shoe Lover’ promo

    Columbus, Ohio -– DSW Inc. is running a one-day promotion called “National Shoe Lover Day” on Saturday, Oct. 25. Each of the 428 DSW stores, plus dsw.com, will participate.   
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