Social Media

Sunnyvale, Calif. – Retailers who target a consumer base of moms have some new competition. PatPat is a new, free-to-download app for iOS and Android that brings moms direct access to manufacturers of clothing, toys, electronics and home goods at a price that is up to 90% less than traditional retailers.  

All good things must come to end — including, after nearly four years, my contributions to this column. “Retail Rap” will soon be forging on without me. This is the first of two final columns I’ll be contributing, and I’ll beg your indulgence if I wax nostalgic at times in this, column number 99, and in my last submission two weeks from now, Retail Rap number 100.

New York – The in-store experience is getting a lot more high tech for customers at select Price Chopper, Kmart and Food Lion stores. News America Marketing (NAM), a publisher of coupons in the U.S. and Canada, has launched a new in-store holographic display campaign around soccer.

Deerfield, Ill. - Mondelez International has renewed its global strategic partnership with Facebook, with a focus on creating and delivering creative video content and driving impulse snack purchasing online. Through this partnership, the companies will work together to leverage and innovate around video consumption and mobile commerce.

Edison, N.J. - Consumers are turning to user-generated social media images and videos to help them make purchasing decisions. According to a new study of more than 500 online shoppers from Dotcom Distribution, more than half of respondents (54%) have used social media to find photos or videos of a product they were thinking of buying within the past year.

Barneys New York is joining other retailers in embracing social shopping.

Ann Arbor, Mich. – A no-hitter is an exciting event for baseball fans. For digitally connected baseball fans who also love pizza, no-hitters just got more exciting.

Domino’s Pizza and Major League Baseball (MLB) are extending an omnichannel partnership that provides free pizzas to the first 20,000 registered MLB.com users who visit a dedicated MLB.com/dominos page and log in. The offer is redeemable for carryout pizzas only and available for five consecutive days or until 20,000 codes are given away.

Big Lots is targeting Hispanic shoppers with a new Spanish language information hub for Latino customers. 

Big Lots Latino, which provides culturally relevant information including tips and ideas on home decor, beauty & health, food & recipes, and crafts, is just one additional way the company is diversifying its multicultural outreach to this rapidly growing segment of the U.S. population