Barneys enables Instagram shopping
New York – Barneys New York keeps expanding its use of social media. The luxury retailer will enable customers to shop directly from a link embedded in its official Instagram account. Utilizing technology from Like2Buy, the feature will link customers to shoppable Instagram images which connect to the Barneys e-commerce site.
Barneys will launch Instagram shopping on Tuesday, June 23. Designers including Jennifer Meyer, Jennifer Fisher, Lisa Marie Fernandez and Solid & Striped will promote Barneys’ new Instagram shopping capability on their individual Instagram accounts.