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Big Lots targeting Hispanic shoppers


Columbus, Ohio -- Big Lots is diversifying its multicultural outreach. The off-price retailer announced the launch of Big Lots Latino, a new Spanish language information hub for Hispanic customers. The site provides culturally relevant information including tips and ideas on home decor, beauty & health, food & recipes, and crafts.

"Big Lots wants to be a part of the online conversations our customers are having about our brands," stated Andrew Stein, Big Lots senior VP, chief customer officer. "As a leading discount retailer, it's important for us to understand what resonates with her and deliver information in ways that help her make more informed purchasing decisions."

In addition, Big Lots recently expanded its social media presence with Spanish language pages on Facebook and Twitter. The company is with leading Latina bloggers like Kathy Cano-Murillo of Crafty Chica, Pattie Cordova of Living Mi Vida Loca, and Rocio Chavez of Your Sassy Self to provide insights on the latest trends in DIY projects.

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