Retailer Campaigns

Fans of Cinderella will have a chance to write their own happily-ever-after with a new digital marketing campaign from Zales Jewelers.

As part of Zales’ promotion of Disney’s new “Cinderella” movie (out this month), Zales is inviting Cinderella fans to upload a photo with their prince charming to its website (www.zales.com/Cinderella) or on Instagram using the hashtag #ZalesCinderellaPromo. Through a sweepstakes drawing, a grand prize winner will be selected to receive a $10,000 Zales gift card. A first runner up will receive a $1,000 Zales gift card.

UPS still loves logistics, but a new marketing campaign from the company puts a finer point on the range of problem-solving abilities alluded to when UPS first asked, “What can Brown do for you?”

United Problem Solvers, the new brand positioning from UPS, is designed to communicate the company’s unique capabilities to solve problems for all customers, ranging from small businesses to the largest global enterprises.

St. Paul, Minn. -- Gander Mountain will open a 52,000-sq.-ft. store in Kaleen, Texas, and a 45,600-sq.-ft. store in Tulsa, Oklahoma, on March 12, giving it 156 stores nationwide.

The Tulsa location marks Gander Mountain's entry into Oklahoma. The Killeen store continues Gander’s major expansion into the Texas market, and will be its 20th store in the state.

Pittsburgh – Dick’s Sporting Goods Inc. knows who it wants to be – a successful omnichannel brand. The retailer is rolling out a new omnichannel campaign, "Who Will You Be?", which will debut March 6 on TV and digital platforms during ESPN's College Basketball Championship Week.

The belief that sports make people better is the premise of a newly created ad campaign from Dick’s Sporting Goods which requires shoppers to contemplate their future.

The campaign aired March 6, with the introspective tagline, “Who Will You Be?” on television and via digital channels.

The campaign’s launch was timed to coincide with ESPN’s College Basketball Championship Week.

Bealls Inc., the 100-year-old Florida-based department store retailer, is developing a specialty store concept, called Bunulu, which will debut by the end of 2015.

New York -- Bealls Inc., the 100-year-old Florida-based department store retailer, is developing a specialty store concept, called Bunulu, which will debut by the end of 2015.

The new banner, which already has its own website, Bunulu.com, will target a younger demographic, and feature coastal-inspired active lifestyle apparel and accessories for both men and women. National brands will be featured.

New York -- Coach announced it will open its first Paris flagship, timed to coincide with the brand’s 75th anniversary. The store, located on the famed Rue Saint-Honoré, is expected to open this fall.

Washington, D.C. -- Consumers are opening up their pocketbooks for St. Patrick’s Day, according to the National Retail Federation’s St. Patrick’s Day Spending Survey.

The survey, conducted by Prosper Insights and Analytics, finds that nearly 127 million Americans are planning to celebrate the traditional Irish holiday and will spend an average of $36.52 on green garb, festive food and more, compared to $35.78 last year.

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.