Retailer Campaigns

Vancouver – Looking to up its appeal with men, Lululemon has added a new product (if only for the short term) to its mix: beer.

A popular fashion doll franchise is launching exclusively at Walmart stores.

After a few years on hiatus, the core Bratz dolls, Cloe, Yasmin, Jade and Sasha, are back along with the newest member to their group of besties, Raya. Walmart will carry the newly launched collection of dolls and playsets encouraging girls to tap into their creativity and imagination to create their own worlds. Also, Walmart is unveiling a line dedicated to a favorite childhood pastime, "Sleepover Party," available exclusively at Walmart stores nationwide and on Walmart.com.

Woodland Hills, Calif. – A good politician knows to focus locally, and increasingly retailers are following that lead. In that spirit BrightStreet Ventures, the technology affiliate of shopping center developer NewMark Merrill Companies, has launched BlueList, a real-time mobile offers service for local merchants and nearby consumers.

This back-to-school season Old Navy is asking kids at Boys & Girls Clubs around the country what it means to be #Unlimited.

New York -- A survey released Monday is in line with other reports that consumers do not plan to spend more this year on back-to-school supplies than they did last year. The survey also lists the 10 most popular retail brands for back-to-school purchases.

Target ranks as the most popular retail brand for back-to-school purchases, just ahead of Walmart, in the 21st annual Back-to-School survey by Brand Keys, the New York-based brand loyalty and emotional engagement research consultancy. Macy’s, CVS and Best Buy round out the top five.

Office Depot Inc. is thinking teachers first with an omnichannel component at the core of its back-to-school promotion.

Barnes & Noble's Get Pop-Cultured campaign is getting a dose of medicine from Dr. Seuss ths month.