Retailer Campaigns

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

New York – A state appeals court in New York has revived two claims Macy’s Inc. made against J.C. Penney Co. Inc. in a long-running dispute between the two department store chains about who has the right to sell Martha Stewart Living home products.   

 According to Reuters, in a unanimous decision, judges in the Manhattan Appellate Division ruled that Penney breached confidentiality provisions of Macy’s contract with Martha Stewart Living Omnimedia and Penney’s actions amounted to unfair competition.

Jo-Ann Fabric and Craft Stores is aiming to attract more families with a new corporate giving campaign.

The fabric and craft specialty retailer announced that Boys & Girls Clubs of America will be a major recipient of Jo-Ann corporate giving in 2015. To help inspire young minds, customers will be able to purchase a “pin-up” upon checkout to benefit the organization from March 1 through April 4 at all Jo-Ann stores nationwide.

Jacksonville, Fla. - Stein Mart is opening 11 new stores this year as part of the company's accelerated store growth that began in 2014. The new stores include the company's March opening of the first-ever San Francisco Bay area location in Cupertino, California, and 10 additional stores opening in the fall.

This is an increase from the company's earlier estimate of 10 new stores for 2015 announced in November. In 2014, Stein Mart opened nine new stores.

If we wanted to show the struggles of the classic American mall, I don’t think we could come up with a better example than Northland Mall in Southfield, Michigan. When it opened in 1954, Northland was an instant hit: an icon not only for the region, but for the nation. One of the first and largest open air centers in the nation, Northland was enclosed in 1974 and today boasts space for 96 stores and nearly 1.5 million sq. ft. of retail.

Minneapolis – Target Corp. reportedly thinks having a range of organic products matters. According to the Minneapolis Star-Tribune, Target has selected 31 new brands to participate in the second year of its “Made to Matter” program, which promotes new sustainable, organic and natural goods.

Petco is leveraging the popularity of raw pet food by launching a series of educational events at some of its stores.

Starting on March 2, on the first Monday of each month, Unleashed by Petco stores will sample a variety of frozen, dehydrated and freeze-dried raw food and treats and educate customers on the health benefits of raw food as part of the Monday Night Raw Next-Level Nutrition event series.

Target Corp. reportedly thinks having a range of organic products matters.

Phoenix – PetSmart Inc. launched an omnichannel campaign around the joys and struggles of “pethood” – or pet parenthood, with a TV commercial during the Feb. 22 Academy Awards telecast. The campaign will include short films and ads shown on TV and online, and include print, digital and social media components.

PetSmart is hoping to stand out in the pet category with a new marketing campaign that celebrates “pethood.”

The campaign, called "Petsmart Partners in Pethood," explores how having a pet can be similar to having a child -- from potty training to feeding, bathing to doctors visits.