Retailer Campaigns

Before Lululemon and many others started selling "athleisure" apparel, Juicy Couture started the trend in the 1990s. Now the brand and retailer plans a comeback. 

The company says it expects to open 133 stores (through its various licensing partners) during the next five years, according to Women's Wear Daily. Juicy will open 31 international locations in eight countries this year, the report said. Three of the countries — India, South Africa and Azerbaijan — will be new market entries for the brand.

Sprouts Farmers Market is hoping Nascar fans will be racing to its stores after the Phoenix-based retailer signed on for a major sponsorship.

The 200-unit retailer of fresh, natural and organic foods will be the primary sponsor of Cole Whitt’s number 35 Ford Fusion when the green flag drops at this weekend’s CampingWorld.com 500 at the Phoenix International Raceway. According to Sprouts, the 23-year-old Whitt is an Arizona native committed to living a healthy lifestyle. Sprouts also operates more than 20 stores in and around Phoenix.

Canada’s leading grocer has developed a novel idea that its supermarket competitors in the U.S. may want to think about using.

Loblaw has introduced Naturally Imperfect-labeled produce. The company describes the new line as the smaller, misshapen produce that still tastes great and is good for you. The produce will now be available at stores in Ontario and Quebec.

Chicago – A majority (82%) of shoppers look for coupons before grocery shopping, according to the Market Track 2015 Shopper Insight Survey. And 61% of grocery shoppers look for both print and digital coupons.

In contrast, only 33% look for print coupons. Other findings include that nearly 80% of shoppers will switch where they shop if prices are lower elsewhere, and 75% will switch the brand they buy if a different brand is on sale.

New York -- Old Navy is promoting its spring fashions with a new marketing campaign running across Tumblr and Yahoo.  Designed to engage Millennial women, the campaign will use Old Navy’s Tumblr page as the content hub and combine native, video and display advertising across Yahoo properties and its extended network.

The decade-old team effort between Lowe's and Habitat for Humanity was on display again this month in Las Vegas, but this time, a six-time NASCAR Sprint Cup champion joined the team as well.

Jimmie Johnson worked together with Lowe’s employee volunteers and other volunteers from Habitat for Humanity Las Vegas to raise the walls of a new home at Las Vegas Motor Speedway during the Kobalt 400 race weekend.

Saks and nine top fashion footwear designers offered their stunning interpretations of Cinderella’s slipper to generate in-store excitement at Saks’ flagship store.

Old Navy is turning to Yahoo and Tumblr with a new digital campaign directed at Millennials.

The campaign will highlight Old Navy’s newest apparel this spring, and feature tips from the brand’s style ambassadors, Emily Current and Meritt Elliott.

Jackson, Miss. – Newk’s Eatery is entering the San Antonio, Texas area as part of a broader expansion plan that includes 30 new franchise and corporate stores in 2015. The fast-casual dining chain has signed a franchise agreement with Stephen Kuehler, who will lead the chain's expansion into the San Antonio area.

Fans of Cinderella will have a chance to write their own happily-ever-after with a new digital marketing campaign from Zales Jewelers.

As part of Zales’ promotion of Disney’s new “Cinderella” movie (out this month), Zales is inviting Cinderella fans to upload a photo with their prince charming to its website (www.zales.com/Cinderella) or on Instagram using the hashtag #ZalesCinderellaPromo. Through a sweepstakes drawing, a grand prize winner will be selected to receive a $10,000 Zales gift card. A first runner up will receive a $1,000 Zales gift card.