Old Navy empowers kids to be #Unlimited

This back-to-school season Old Navy is asking kids at Boys & Girls Clubs around the country what it means to be #Unlimited.

The retailer is partnering with multiplatform media company AwesomenessTV to release a new online video as part of its #Unlimited fundraising campaign.



The video features interviews with kids at Boys & Girls Clubs across the country about what makes them feel unlimited, as well as an original song performed by AwesomenessTV celebrities. The performers wear special edition “Unlimited” T-shirts which can be bought at Old Navy, with a portion of the proceeds going to Boys & Girls Clubs. Old Navy will also make a donation every time the “Unlimited” song is downloaded.

The result? An inspirational song and music video featuring some of AwesomenessTV's biggest stars that launches today on youtube.com/oldnavy. Building on its mission to give every child the resources they need to be #Unlimited, Old Navy is holding a fundraising campaign to donate up to $US 500,000 to benefit Boys & Girls Clubs of America (BGCA) and Boys and Girls Clubs of Canada (BGCC). An in-store donation drive will run from July 24 to August 19, 2015 in Old Navy stores in the U.S. (excluding Puerto Rico) and Canada.

In partnership with AwesomenessTV, Old Navy interviewed kids at Boys & Girls Clubs from San Francisco to New York City about what makes them feel #Unlimited. Their words inspired a powerful new song that Old Navy hopes will empower kids of all ages this back-to-school season. Written by acclaimed music producer Cisco Adler and Alex Aiono, the song is performed by AwesomenessTV talents Alex Aiono, Cimorelli, Jordyn Jones, Josh Levi, Mahogany Lox and YouTuber Megan Nicole. YouTube music video director and musician Kurt Hugo Schneider directed the video and captured it in one continuous take.

The song reminds kids that they are #Unlimited no matter what obstacles and fears they face and to "be strong, be bold, and be brave" when challenges arise. This encouraging message builds on Old Navy's successful back-to-school musical anthem from last year. The 2014 #Unlimited video, which secured an Emmy nomination and over five million views, featured a young girl facing her personal anxiety and doubt on her first day of school.

This year's music video features talent dressed in special edition Old Navy #Unlimited t-shirts. The shirts are available for girls and boys in Old Navy stores and online. Designed to give back, 20 percent of the proceeds, up to US$75,000, from sales of the shirts in the U.S. and Canada will help support BGCA and BGCC. Visit www.oldnavy.com/unlimited to learn more.

The tees are the centerpiece of a larger Camp Old Navy fundraising effort to benefit BGCA and BGCC. From July 24 to August 19, 2015, Old Navy will match in-store customer donations to BGCA and BGCC up to US$415,000. Customers can participate in the fundraiser by donating at the register at all stores, buying an #Unlimited tee or downloading the #Unlimited song at oldnavy.bandcamp.com. Donations from song downloads, which Old Navy will match up to US$10,000, will be donated directly to Boys & Girls Club of Malibu where songwriter Cisco Adler is an active supporter.

The fundraiser will benefit Camp Old Navy's work with BGCA and BGCC to give underserved youth access to after school opportunities. Kids with access to organized learning and play are 30 percent less likely to get involved in crime and 50 percent less likely to get involved with drugs. Since 1999, Camp Old Navy has served over 90,000 kids. Learn more about Camp Old Navy atwww.oldnavy.com/campoldnavy.