Retailer Campaigns

Express Inc. is turning to Kate Upton again as an integral part of the company’s turnaround strategy.

The retailer, which has seen stunted growth in recent years, hired the trendy supermodel last fall, the company's first time featuring a celebrity in an ad campaign in over a decade. Now Upton is back for spring promotions.

Retailers who sell Nestle candy may soon be hearing a lot from their customers about changes in the taste or color of their favorite confections.

That’s because Nestlé has pledged to remove all artificial flavors and colors from its chocolate and sweets in the United States.

Michaels is broadening is involvement with a global charity focused on improving the health of children and families.

Michaels and its subsidiary Aaron Brothers have supported Starlight since 2010. The expanded partnership will increase the company's involvement through a wide range of programs that include corporate contributions, in-store promotions, customer donation programs, associate-driven events and giving, vendor engagement, product donations and more.

New York -- There’s a reason why shoppers love Wegman’s. A Valentine’s Day promotion spotted Friday, in a Buffalo-area store, featuring twin ribeye steaks, packaged ready-for-the-flame in a disposable, heart-shaped broiler pan is one small example as to why.
 

Williams-Sonoma is leveraging the brand equity of a renowned culinary competition, not to mention famed celebrity chef Thomas Keller, to attract more foodies to its stores.

The retailer has been hosting events at stores across the country celebrating Team USA after its medal win at the prestigious Bocuse d’Or International Culinary Competition in January.

There’s a reason why so many shoppers love Wegman’s. A Valentine’s Day promotion spotted the day before the holiday in a Buffalo-area store featured twin ribeye steaks, packaged ready-for-the-flame in a disposable, heart-shaped broiler pan.

Philadelphia -- X Team International announced that partner MSC Retail has completed a lease transaction with Rascals Fitness in Collegeville, Pennsylvania.

Rascals Fitness will open a 12,183-sq.-ft. facility in Collegeville Plaza at the intersection of Main Street and 2nd Avenue. “We’re excited to have helped complete the lease for Rascals Fitness on their third location in Pennsylvania,” said Michael Salove, president and CEO of MSC Retail.

Memphis, Tenn. - Fred's Super Dollar is enhancing its POS marketing efforts. The retailer has joined inStream's retailer network of 38,000-plus stores offering POS and digital marketing programs.  

The Fred's/inStream partnership will reach more than 2.2 million shoppers across 600 stores each week with targeted offers, on the "front" of their consumer receipts which will feature eye-catching graphics.

Interest in basketball heats up in February with the NBA playoffs around the corner and March Madness set to soon begin. To capitalize on the action, Foot Locker is out with a new spot featuring Kyrie Irving as part of its, “It Must Be February,” campaign.

The 30-second spot, titled "Acting," also stars Ice-T and opens with Irving showing off his latest KYRIE 1 signature Nike kicks, noting that fresh colors will be debuting at Foot Locker stores nationwide throughout the month of February. 

Staples is trying to attract more small business customers with a new service at the copy and print center.

Staples Design Services can help small business customers bring their brands to life, from concept to creation, with professionally designed logos and marketing materials.