San Francisco – Old Navy is encouraging kids to feel “unlimited” about their lives while raising money for the Boys & Girls Clubs and promoting special edition kids’ T-shirts. In partnership with multiplatform media company AwesomenessTV, Old Navy is releasing a new online video as part of its #Unlimited fundraising campaign.
The video features interviews with kids at Boys & Girls Clubs across the country about what makes them feel unlimited, as well as an original song performed by AwesomenessTV celebrities. The performers wear special edition “Unlimited” T-shirts which can be bought at Old Navy, with a portion of the proceeds going to Boys & Girls Clubs. Old Navy will also make a donation every time the “Unlimited” song is downloaded.