Retailer Campaigns

Gymboree is launching a colorful new campaign aimed at increasing awareness of a cause near and dear to the heart of its core customers.

The retailer has started a new effort to raise money in Gymboree and Gymboree Outlet stores to fund arts and crafts requests made by teachers on DonorsChoose.org. The goal is to fulfill classroom requests in every county where there is a Gymboree retail location.

Beijing – Pop star Taylor Swift has selected a Chinese e-commerce partner – and it isn’t Alibaba. Chinese e-commerce platform JD.com will be the first authorized seller of Taylor Swift merchandise in China.

The new JD.com store will be the official online source of Taylor Swift items, including a new fashion line the music superstar designed specifically for the Chinese market.

New York - Harry & David has selected MWW Public Relations to serve as its official public relations agency. To help drive Harry & David's brand relevance among target consumers, MWWPR is charged with developing and implementing a strategic communication plan that focuses on media and influencer engagement and strengthening Harry & David as a household name.

Dick's Sporting Goods is leaving no target market unaccounted for in its quest for growth and expansion.

The retailer is launching a new "fitness and lifestyle" boutique concept aimed at women called Chelsea Collective. The first two Chelsea Collective locations will open in August in Tysons Corner, Va., at Tysons Corner Center and Pittsburgh at Ross Park Mall. 

Minneapolis – Target Corp. is presenting itself as “Tahget” to Boston-area shoppers. The Boston Globe reports that Target is offering an assortment of “Local Pride” T-shirts with stereotypically Boston phrases and slang, such as “Wicked Smaht,” in its store located in Somerville, Massachusetts, a small city bordering Boston.

The localized assortment will also be featured in Target’s new CityTarget location scheduled to open in the Fenway neighborhood of Boston on Wednesday, July 22.

In the e-commerce fight between China's Alibaba and JD.com, Taylor Swift has declared a winner.

The pop superstar announced that JD.com will be the official online source of Taylor Swift items in China, including a new fashion line the music superstar designed specifically for the Chinese market. 

Seattle — Ever wondered what a 15-story-tall Instagram post would look like? Well, thanks to Nordstrom, the wait is over.