Retailer Campaigns

Pittsburgh -- In a first for Dick’s Sporting Goods, the retailer said it will serve as the official sporting goods retail sponsor to the United States Olympic Committee (USOC) and Team USA., as it prepares for the 2016 Summer Games, which will be held in Brazil.

Dick’s will focus on supporting U.S. Olympic and Paralympic hopefuls with jobs and equipment.

Livermore, Calif. -- Simon announced today that Livermore Premium Outlets, the Bay Area's premier outlet shopping center, will be rebranded and named San Francisco Premium Outlets in conjunction with its major expansion.

The 512,000-sq.-ft. center opened in 2012 and is currently undergoing a significant expansion to add 185,000 sq. ft. to be populated by leading designer brands, opening on August 13, 2015.

Amazon.com has long considered itself a pioneer of social shopping. But now the retailer has introduced a game-changing new service that allows customers to do their own social media marketing.

The new service, called Amazon Giveaway, is a self-service tool designed for Amazon customers who want to use giveaways to grow their social media followings and reward their customers and audience. Features include the ability to require contestants to follow the contest organizer on Twitter to be eligible for a chance to win a prize.

Neiman Marcus is entering the social shopping fray by launching its first ever user-generated content contest on Instagram.

The retailer has said previously it understands the influence user-generated content can have on purchase decisions. That’s why they integrate it into key points in the user journey. Neiman Marcus says it is aiming to create powerful, socialized shopping experiences, online and in-store. 

Walmart is making good on its pledge to boost sourcing of U.S. products by introducing its latest Made in the USA merchandise: bicycles.

The retailer and Bicycle Corporation of America announced that BCA bicycles, which are assembled in the United States, are now available for purchase in-store at various Walmart locations nationwide and on the Walmart website.

Free stuff and flexible employment opportunities for athletes are key elements of Dick’s Sporting Goods first ever partnership with the U.S. Olympic Committee.

The 2016 Summer Games will be held in Brazil in 2016 and to help athletes prepare Dick’s said it would offer jobs and equipment donations at U.S. Olympic training centers.

Petco is leveraging the power of its multichannel capabilities to educate its shoppers about pet nutrition.

The retailer is launching an initiative focused on the importance of proper nutrition for pets.

Cincinnati – Post-holiday returns serve as a way to ensure the stress of the holiday season lasts into the New Year. According to a survey of about 1,200 adults by loyalty program provider LoyaltyOne, one out of every two U.S. shoppers (51%) say that returning gifts adds to their post-holiday stress.

Framingham, Mass. - Staples Inc. is launching a new brand campaign featuring the “Staples Guy,” who showcases how the company helps small business customers succeed. The new campaign, which features radio, digital and social media, builds on the tagline “Make More Happen” to highlight the value, convenience and services that help Staples customers achieve success in surprising and affordable ways. The national campaign begins Sunday, Feb. 8.

ECRM compared retail circular advertising in January 2014 vs. January 2015 and noted trends occurring across top retail chains. Target boosted circular pages used in January 2015 by 18%. Get Fit, Choose Well Eat Well, and Baby circular themes were seen at Target Y/Y. Target added a “Halftime Spread” theme Wrap section in the pre-big game circular featuring PepsiCo products and private label snack foods.