Retailer Campaigns

Decatur, Ill. - Decatur Earthmover Credit Union has selected the Buzz Points merchant-funded loyalty program. Buzz Points is free for consumers and allows credit union members to earn rewards by using their debit cards for everyday shopping.   

Dick's Sporting Goods and Golf Galaxy are teaming up to support an organization that promotes youth participating in golf.

The retailers said they will be giving as much as $1 million to the First Tee, an organization focused on positive youth development through the game of golf.

The PGA Tour Superstore is looking to leverage the popularity of golfer Rickie Fowler with a new marketing campaign.

Fowler, one of the PGA Tour’s rising young stars, will help the retailer introduce a multi-faceted Custom Fit Campaign and Meet Rickie promotion.

Procter & Gamble is expanding its outreach to African American consumers with its sponsorship of the 2015 Black Girls Rock! Awards.

The company, together with Target, will celebrate African American girls who are making a positive difference and will invite the community to “change the beauty conversation” by joining P&G’s Imagine a Future (IAF) program.

Amazon is leveraging a hot trend in toys and education with a new online store focused on what is known as STEM.

The shop will feature a variety of toys and games that are focused on encouraging kids to develop science (S), technology (T), engineering (E) and/or math-related (M) skills.

REI is looking to increase sales to its stores by joining the National Park Service on a campaign to lure more visitors to America's national parks.

In its role as "Official Outdoor Retailer" of the National Park Centennial celebration, the co-op aims to inspire, guide and outfit people with a passion to explore these national treasures more deeply.

The mall is certainly not dead in Puerto Rico, where Taubman Centers Inc. held the grand opening for the Mall of San Juan on Thursday.

The island's first upscale shopping center features a singular collection of retailers, more than 60% of which are unique-to-market and the Caribbean's only Nordstrom and Saks Fifth Avenue. The 650,000-square-foot shopping center was developed through a partnership between Taubman and New Century Development, Inc.

Proctor & Gamble is trying to increase Latina interest in its products with a new “Living Fabulosa” (living fabulously) initiative.

It is part pf the company’s Orgullosa campaign, which highlights the unique and complex experience of the modern, bicultural Latina -- the Nueva Latina.

The Army and Air Force Exchange Service (AAFES) recently conducted a first-of-its-kind initiative designed to simplify the process of selling to the major retailer.

Working with the American Logistics Association, AAFES participated in the trade group’s 2015 Exchange Impact Workshop in Dallas. Led by AAFES Chief Merchandising Officer Ana Middleton, she and more than 50 AAFES representatives detailed the Exchanges’ go to market strategy to an audience comprised of manufacturers, brokers, distributors, and service providers.

Barnes & Noble is launching a Twitter giveaway to promote its famous in-store Storytimes.

The bookseller announced that its April lineup of free Storytime events includes a Picture Book of the Month selection, as well as a Twitter giveaway to encourage parents and children to attend.