Retailer Campaigns

Roseville, Mich. – Developing customer rewards programs costs money, but when done correctly pays big dividends. The National Coney Island restaurant chain has successfully increased guest frequency and spend with its Paytronix-powered Coney Bucks rewards program.

An instant-wins promotion almost doubled new Coney Bucks registrations over the average previous months' registrations. National Coney Island replaced its coupon-based advertising program with the Coney Bucks rewards program, which is built on the Paytronix Rewards Platform.

Kroger and Eckrich came together with a special guest this week to honor -- and surprise -- a U.S. veteran.

The retailer and Eckrich hosted NASCAR driver Aric Almirola at Kroger headquarters to give medically retired Army Specialist John Dietz and his family one year of free groceries at Kroger.

Rue21 inc. is launching an unconventional philanthropy initiative designed to resonate with the retailer's target market.

Chicago -- Some shopping centers are getting dog friendly.

In response to consumer demand for dog-friendly retail centers, nearly 30 JLL-managed properties are now encouraging shoppers to bring their canine companions to the mall for themed events from 5 p.m. to 8 p.m. each Wednesday in August.

The newly launched Dog Days program will test the markets’ receptiveness to a dog-friendly shopping experience with four themed nights at participating centers:

Eliminating the multiple nameplates under which Target operates various store types is Chairman and CEO Brian Cornell’s latest move to simplify the retailer’s operations and identity.

Bentonville, Ark. -- It’s the dog days of summer and that can only mean one thing: consumers are thinking back to school.

While many retailers are promoting back-to-school sales, Bridgestone has come up with an alternative way to ring in the beginning of the school year.

The company announced it is joining with Boys & Girls Clubs of America on an initiative to provide safe and productive after-school and summer space for kids and teens at Clubs in communities nationwide, with the programming and resources they need to achieve a great future.

Dick's Sporting Goods is stepping up to support a cause that will likely appeal to many of the retailer's core customers: funding for public school athletic programs.