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Barbie who? The Bratz are back at Walmart

7/28/2015

A popular fashion doll franchise is launching exclusively at Walmart stores.


After a few years on hiatus, the core Bratz dolls, Cloe, Yasmin, Jade and Sasha, are back along with the newest member to their group of besties, Raya. Walmart will carry the newly launched collection of dolls and playsets encouraging girls to tap into their creativity and imagination to create their own worlds. Also, Walmart is unveiling a line dedicated to a favorite childhood pastime, "Sleepover Party," available exclusively at Walmart stores nationwide and on Walmart.com.


"Together with Walmart, we hope these new Bratz dolls will empower girls to explore their creative sides and help them express their unique qualities through play," said Anne Gates, President of MGA Entertainment. "Walmart provides us with an incredible avenue to reach a wide range of families across the nation and introduce Bratz to a whole new generation of kids."


Bratz's "Sleepover Party" Walmart specialty assortment includes dolls in cozy pajamas and all the essentials needed for slumber party fun such as an extra outfit, slippers, eye mask, snacks and more. Additionally, Walmart offers sleepover playsets that allow additional imaginative play.


"Walmart continues to deliver the most sought-after toys to our shoppers," said Anne Marie Kehoe, Vice President of Toys at Walmart. "We can't wait to see the excitement the new Bratz collection brings to our consumers across the country."


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