Mobile Marketing

A messaging app launched a new lens that could help drive shoppers through retailers’ doors.   Snapchat’s Snap to Store product is a geofilter that retailers can sponsor.    When Snapchatters use the retailer-specific overlay on their snaps and share it in their story, Snap analyzes who sees those branded snaps and tracks whether users — or their followers — visit the store, according to New York Business Journal.  

Lids Sports Group is giving its fans something to cheer about.   In addition to unveiling Access Pass, Lids’ new rewards program that features exclusive deals and invitations to once-in-a-lifetime experiences, the retailer also launched a new mobile app to keep members instantly connected to their account.  

Hollister & Co. is connecting with its shoppers through two of their favorite pastimes: mobility and video games.   Through a partnership with Rovio Entertainment and TreSensa, the re-tailer debuted a mobile video game whose activation functionality func-tions as an ad that connects the brand with loyal and potential shoppers, according to AdAge.   

Jo-Ann Fabric and Craft Stores thinks it has found a way to make each mobile shopper’s store visit unique.   The crafting retailer is targeting mobile shoppers that “opt-in” to use its new in-store Wi-Fi network with unique coupons, according to Ad Age.    

A new app enhancement is helping Sephora shoppers complete their look.   By adding new augmented reality-based features to the Sephora Virtual Artist app, the chain enables shoppers users to virtually try on thousands of shades of single and palette eyeshadows directly through their mobile device. This service augments the app’s existing functionality that allows users to try on an assortment of lip colors and false eye lash styles.  

Vow To Be Chic is giving shoppers access to a new line of designer bridesmaids' dresses.   The two-year-old start-up, which allows women to shop for bridesmaids’ gowns via their desktop, laptop or smartphone, will add six of the best-selling gowns from Amsale's Nouvelle Amsale line. The partnership marks the designer’s debut in the gown rental segment.   

Amazon’s newest endeavor hopes to attract more Spanish-speaking shoppers.   The online retailer offering its website in Spanish, its first new language introduction since the site launched 20 years ago, according to CNet.   

There’s a new sneaker on the scene that promises to make a slam dunk — albeit not on the basketball court.    Called “Pie Tops,” Pizza Hut’s new white-and-red trimmed kicks are more than a functional sneaker. Featuring geolocation technology that links to an app (separate from the chain’s mobile app), users can order a large two-topping pizza just by pressing a button embedded in the shoe’s tongue, according to Pizza Hut’s new 30-second commercial featuring retired NBA player, Grant Hill.