Mobile Marketing

Interactive media continues to shake up retailers’ digital marketing strategies.  

It's hard to find a brand more excited about the first day of fall than UGG.   Ready to kick off its favorite season in style, UGG is launching a custom, fall-themed Snapchat lens. The lens, which will be available until midnight tonight, is part of the company’s digital campaign, #UGGseason. UGG fans can log onto Twitter and post their favorite looks, memes and comments, including those created through Snapchat.  

Inspired by Pokemon Go!, Bloomingdale’s found a way to run with the idea of scavenger hunts.   The department store retailer ran an in-store scavenger hunt based on Snapchat and geofilters, according to an article in Luxury Daily.  

The holiday shopping frenzy has begun, and it is shaping up to be more digital than ever.

Summer has barely said goodbye, but consumers nationwide have already turned their attention to the holidays. In fact, nearly one third of consumers, and nearly half of parents, began holiday shopping before Labor Day.

Target shoppers will be doing real cartwheels next time they launch their discount app.

The mass merchandiser quietly launched an experimental customer loyalty program that allows shoppers to rack up points during store visits. Called “redperks” on the company’s Website, the program rewards Target shoppers with 10 points for every dollar spent in stores. Once shoppers hit 5,000 points, they can choose their reward.

Consumers aren’t ready to let go of print coupons.   A majority (58%) of respondents reported using more print coupons over the past year, according to the 2016 Purse String Survey by Valassis. Thirty-eight of respondents said the same about mobile coupons and 32% are using online coupons or coupon codes more often.  

Staying true to the adage, “timing is everything,” retailers must be mindful that the best days for email-driven engagement don’t necessarily translate into same-day conversions, according to a new report from Yes Lifecycle Marketing.  

Whether you’re an eye-roller or an enthusiastic participant, Pokémon Go is a game that’s difficult to ignore. It does have a lot going for it: nostalgic yet advanced, simple but strategic, and although played on phones, the game incorporates the user’s surroundings to an extent we haven’t really seen before. The “Go” sets the game apart from all others that have come before, Pokémon or not: you simply can’t catch Pokémon while sitting still.   

Three-quarters of Hispanic shoppers in the U.S. will make back-to-school purchase in stores, but which ones will be strongly influenced by their mobile marketing offers.   A survey of 500 Hispanic consumers conducted by mobile ad platform Retale found nine out of 10 saying they’d be using their smartphones to shop and that their dollars would be put toward the best deals.  

Cole Haan has opened a global flagship at the just-opened Westfield World Trade Center in lower Manhattan. And the retailer is making it easy for shoppers to get there by linking up with Uber.