Mobile Marketing

For any retailer that ever wanted to create a “mobile showcase” on Pinterest, now is your chance.  

If you’re concerned about employee engagement and reducing your staff turn-over numbers, you’re not alone. Fortunately, there’s a startup offering solutions to meet your workers engagement goals and encourage your associates to stay onboard and thrive with your team. Other companies in the spotlight this month are innovating around point-of-purchase mobile marketing, using in-store scents to stand out, real-time store promotional display monitoring and creating meaningful and memorable customer experiences.  

Move over Cyber Monday, Cyber Week is the new buzz term.    Cyber Week, comprised of Thanksgiving Eve, Nov. 23 through Cyber Monday, Nov. 28, is attracting more shoppers as they “grow more and more comfortable shopping on their phones and tablets, opening up the timetable for brands to reach them during the holiday shopping season," said Tony Zito, CEO, Rakuten Marketing.  

Sales on Cyber Monday, Nov. 28, are on track to rise 9.4% to $3.36 billion, according to Adobe Digital Insights.      Industry experts noted that while Cyber Monday is traditionally the biggest online shopping day of the year, it may be losing some of its luster in the wake of the most sucessful online Black Friday to date.  This year, online sales totaled $3.3 billion the day after Thanksgiving.  

To help its shoppers get in the holiday shopping spirit, Express is launching exclusive holiday Snapchat filters.   To celebrate the biggest shopping day of the year, Express will roll out a series of five Black Friday and holiday-themed national Snapchat filters throughout the day on Black Friday, Nov. 25. The Express-sponsored filters include "It Runs in the Fam," "But First Coffee," "Black Friday Beast Mode," "Leftovers are Lit," and "The Party Starts Now.”  

To help its shoppers get in the holiday shopping spirit, Express is launching exclusive holiday Snapchat filters. To celebrate the biggest shopping day of the year, Express will roll out a series of five Black Friday and holiday-themed national Snapchat filters throughout the day on Black Friday, Nov. 25. The Express-sponsored filters include "It Runs in the Fam," "But First Coffee," "Black Friday Beast Mode," "Leftovers are Lit," and "The Party Starts Now.”

As Black Friday quickly approaches, it is anyone’s game on who will garner the most wallet share — clicks or bricks.    More than three-quarters (76%) of Americans plan to shop over the Thanksgiving holiday weekend, and they plan to spend $400 between Thanksgiving and Cyber Monday, a slight uptick from last year's intentions to spend $369.