Skip to main content

Mobile Marketing

  • Amazon wins patent for a funky-looking truck

    Amazon has been issued a patent for the design of its Treasure Truck, a vehicle that cruises the streets of Seattle and is stocked with a couple of types of discounted products, Geek Wire reported.    Users of Amazon’s mobile shopping app receive alerts on their smartphones about the deals, which are sold on a first-come, first-served basis.    

  • Macerich installs a mobile promo platform for retailers

    Macerich is offering retailers a promotional connection to smartphone shoppers at 22 of its properties.   Shoppers will be able to access the StepsAway app via mall Wi-Fi and search for products by category or individual retailer. Macerich tenants can create and deliver promotional offers through a cloud-based platform installed at the company’s headquarters.  

  • Visa: Holiday spending strongest in five years

    Holiday sales not only beat expectations among industry observers, it hit a five-year high.   Retail sales grew by 4.8% through the holiday season, as compared to the same period in 2015 — and November and December spending growth is the strongest it’s been in five years, according to a new report from Visa.   “The Visa Retail Spending Monitor” tracks retail sales, with the exception of autos, gas, and restaurants, among retail goods, services and stores on Visa payment products. 

  • Zappos' newest retail experience? Road trip!

    Zappos is hitting the road.   The online footwear retailer famous for its customer service is embarking on a year-long road show to show its gratitude to loyal customers nationwide. The event will feature merchandise, special events and one-of-a-kind experiences.   “At Zappos, we know there are real people behind each online transaction. And we wanted a way to celebrate and thank you for your loyalty — personally,” the company’s website said.  

  • PayPal: Mobile giving continues to surge

    Charitable giving exceeded $971 million, partially fueled by the convenience of mobile commerce.    That’s according to data aggregated in PayPal’s interactive tracker, the company’s online “giving” platform. In addition to contributions made during the holidays, PayPal reported it processed $7.3 billion in contributions in 2016 — an 11% increase in charitable giving for the year.  

  • Report: 2016 digital holiday sales, online searches rise

    While results were conservative, holiday digital sales surpassed 2015 figures.  

  • QuickChek drives store visits with targeted mobile ads

    Convenience store operator QuickChek has stepped up its mobile efforts with a geo-marketing program that keeps the brand engaged with on-the-go mobile shoppers.    While QuickCheck’s customers were increasingly becoming mobile-influenced, the 140-plus store chain lacked a dedicated digital marketing team — making it impossible to connect with its shoppers.   

  • Instagram hits 600 million members

    Instagram’s rapid growth should be music to retailer’s ears.   The Facebook-owned photo and video sharing app has hit 600 million monthly active users, a 100 million user jump in the last six months, according to Recode.   
X
This ad will auto-close in 10 seconds