Arts and crafts retailer uses Wi-Fi to target in-store shoppers

Jo-Ann Fabric and Craft Stores thinks it has found a way to make each mobile shopper’s store visit unique.



The crafting retailer is targeting mobile shoppers that “opt-in” to use its new in-store Wi-Fi network with unique coupons, according to Ad Age.



The report said that Jo-Ann Stores is combining the Wi-Fi connections and shoppers’ Wi-Fi registration data. As a result, the retailer can monitor shopper behavior, create digital identities that link shoppers' physical in-store visits to other data, and deliver real-time communications and pro-motions during future visits.



The chain recently enabled Wi-Fi in all of its 850 stores across the U.S,. Ad Age reported.



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