Report: Snapchat geofilter tracks offline purchases

A messaging app launched a new lens that could help drive shoppers through retailers’ doors.



Snapchat’s Snap to Store product is a geofilter that retailers can sponsor.



When Snapchatters use the retailer-specific overlay on their snaps and share it in their story, Snap analyzes who sees those branded snaps and tracks whether users — or their followers — visit the store, according to New York Business Journal.



Retailers that have beta tested Snap to Store include 7-Eleven, Wendy’s and Paramount Pictures. The tool is now available to more brands — and for free, once they’ve spent a certain unspecified amount on the app, the report said.



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