Teen apparel retailer steps up its digital engagement ‘game’

Hollister & Co. is connecting with its shoppers through two of their favorite pastimes: mobility and video games.



Through a partnership with Rovio Entertainment and TreSensa, the re-tailer debuted a mobile video game whose activation functionality func-tions as an ad that connects the brand with loyal and potential shoppers, according to AdAge.



The retro-style game is available on the Rovio network and through Snapcodes on Snapchat. The chain is promoting the program through so-cial media, including Instagram, Facebook and Snapchat, as well as in se-lect stores, Ad Age reported.



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