Media Advertising

Wayfair is leveraging the popularity of HGTV’s hit series “Fixer Upper” by partnering with the stars of the show on upcoming marketing campaign.

The Internet home furnishings retailer says it will feature design tips from Joanna Gaines and Chip Gaines in Wayfair promotions.

Minneapolis – Target Corp. is reportedly testing a solution that automatically recommends sponsored videos to Web users based on the content they are reading. According to Advertising Age, Target is piloting the Kargo Kapsule application, which recommends sponsored videos that relate to the content displayed on a consumer’s Web screen.

While other retailers try to hone their social media and omnichannel skills, Victoria's Secret is creating excitement once again the way it knows best: by announcing a new team of crystal-decorated, 6-inch-heel wearing models.

Framingham, Mass. -- American women are ambitious and confident when it comes to pursuing their goals, yet understand the hard work it takes to achieve them.

In a new survey from Marshalls, 85% of American women ages 22 – 54 who have goals feel confident that they will achieve them in the next year, which is no easy feat with women juggling four different goals on average. Even as master multi-taskers women know when to ask for help, with 91% reporting to need a little boost and support to help create a path toward success.
 

Efficient Collaborative Retail Marketing (ECRM) just did an unconventional acquisition to provide the company with a new source of growth by applying its successful model of connecting buyers and sellers to the media world.

Salt Lake City – Break out the hairspray and acid-washed jeans, Overstock.com is launching a new omnichannel promotion with none other than Bret Michaels, frontman of legendary hair-metal headbangers Poison. The Overstock.com Mother's Day Spa Getaway with Bret Michaels sweepstakes provides an all-expenses-paid hotel and spa trip to Phoenix, where the winner and a guest will have dinner with Michaels.

Louisville, Ky. – Papa John’s wants to be sure customers know exactly what ingredients go into its pizzas. The quick-service chain is enhancing its social content with a series of Instagram and Vine videos about the ingredients it uses, accompanied by Twitter and Facebook content focusing on each ingredient category.

Distributed across Papa John’s social channels during the next seven weeks, the new content will highlight its core ingredients one-by-one — beginning with dough and ending with cheese.
 

Corporate identities don’t get more generic than Brown Shoe Company which helps explain the shift to a new name but most customers won’t even notice.