SKECHERS finds new beat with Ringo

The legendary Beatle Ringo Starr will be bringing his talents and style to SKECHERS where he’s agreed to appear in the footwear company’s global marketing campaign for SKECHERS Relaxed Fit footwear. The new multimedia campaign featuring Ringo will begin in Spring 2015.



World’s most famous drummer will be a face and voice of the campaign which will kick off with a new television spot that adopts the humorous as a signature of the Relaxed Fit footwear commercials.



The series which until now has focused on celebrities from the sports world including Joe Montana, Mark Cuban, Joe Namath, Pete Rose, as well as Mariano Rivera in ads coming early next year will extend across all media with Starr also appearing in print, outdoor, online and point-of-sale materials through June 2016.



“We are incredibly excited to be working with such an amazing world-renowned artist as Ringo Starr,” said Michael Greenberg, president of SKECHERS. “Ringo possesses the charm, cool charisma and instant global recognition that will elevate awareness for our popular Relaxed Fit footwear collection both in the United States and especially around the world. And his recent modeling gig with a high-end designer shows Ringo is not only a music icon, but also a style icon. As we move from the sports world to the music world with this campaign, Ringo is the perfect ambassador to illustrate how our comfortable footwear helps keep you relaxed in any situation.”



Relaxed Fit from SKECHERS footwear offers fashionable appeal with a spacious design that features a roomier fit, a unique Skechers Memory Foam footbed and instant comfort. The men’s footwear line is available in SKECHERS retail stores as well as department and footwear stores worldwide.