Media Advertising

Old Navy is turning to Yahoo and Tumblr with a new digital campaign directed at Millennials.

The campaign will highlight Old Navy’s newest apparel this spring, and feature tips from the brand’s style ambassadors, Emily Current and Meritt Elliott.

New York -- Old Navy is promoting its spring fashions with a new marketing campaign running across Tumblr and Yahoo.  Designed to engage Millennial women, the campaign will use Old Navy’s Tumblr page as the content hub and combine native, video and display advertising across Yahoo properties and its extended network.

Atlanta – UPS wants to take on your problems. The company has unveiled a new positioning message, United Problem Solvers, which communicates the company’s capabilities to solve problems for all customers.

New York – Specialty retailer Aerie, a subsidiary of American Eagle Outfitters, is capitalizing on the “selfie” craze in its newest promotion. The company has created what it calls the world's largest unretouched selfie and photo shoot as part of its #AerieREAL “Love Your Real Selfie” promotion.

Fans of Cinderella will have a chance to write their own happily-ever-after with a new digital marketing campaign from Zales Jewelers.

As part of Zales’ promotion of Disney’s new “Cinderella” movie (out this month), Zales is inviting Cinderella fans to upload a photo with their prince charming to its website (www.zales.com/Cinderella) or on Instagram using the hashtag #ZalesCinderellaPromo. Through a sweepstakes drawing, a grand prize winner will be selected to receive a $10,000 Zales gift card. A first runner up will receive a $1,000 Zales gift card.

UPS still loves logistics, but a new marketing campaign from the company puts a finer point on the range of problem-solving abilities alluded to when UPS first asked, “What can Brown do for you?”

United Problem Solvers, the new brand positioning from UPS, is designed to communicate the company’s unique capabilities to solve problems for all customers, ranging from small businesses to the largest global enterprises.

The belief that sports make people better is the premise of a newly created ad campaign from Dick’s Sporting Goods which requires shoppers to contemplate their future.

The campaign aired March 6, with the introspective tagline, “Who Will You Be?” on television and via digital channels.

The campaign’s launch was timed to coincide with ESPN’s College Basketball Championship Week.

Pittsburgh – Dick’s Sporting Goods Inc. knows who it wants to be – a successful omnichannel brand. The retailer is rolling out a new omnichannel campaign, "Who Will You Be?", which will debut March 6 on TV and digital platforms during ESPN's College Basketball Championship Week.