Martha and Meredith in 10-year tie-up

Martha Stewart Living Omnimedia and leading publisher Meredith Corporation have entered into a decade-long partnership that is being described as transformative.

Under terms of the deal, The Martha Stewart team will continue to create all content for properties such as Martha Stewart Living and Martha Stewart Weddings and manage social media channels while Meredith will assume ad sales, circulation and production and marketing of the properties.



“We are very excited to partner with a great company like Meredith, which has an excellent track record in advertising sales, operations and production of a library of some of our country's most popular magazines. Our editorial team can focus entirely on what we do best: the creation of inspirational, original, practical, useful, and trusted content for our superb publications and digital properties - content that continually enhances and improves consumers' lives," said founder and non-executive chairman, Martha Stewart.



Martha Stewart Living is published 10 times annually with a readership of more than 10 million. Martha Stewart's digital properties average eight million monthly unique visitors and 60 million views.



"This is a winning arrangement for both companies and their respective shareholders, as well as advertising clients and consumers alike," said Meredith chairman and CEO Stephen M. Lacy. "We will leverage Meredith's tremendous expertise and scale in the magazine and digital fields with the award-winning multi-platform content created by the Martha Stewart team. The change will be invisible to the consumer, and strengthen the Martha Stewart brand in the advertising marketplace."



Meredith will market Martha Stewart Living, Martha Stewart Weddings and the digital assets with its own leading brands, including Better Homes and Gardens, Parents, Allrecipes andTraditional Home, according to Meredith National Media Group President Tom Harty. The agreement will enable Meredith to go to market with a reach of more than 100 million unduplicated American women, and a digital reach of more than 65 million unduplicated monthly unique visitors.