McDonald’s launches omnichannel informational effort

Oak Brook, Ill. -- McDonald’s USA will answer questions from customers through a multichannel effort called “Our Food. Your Questions.” The company invites people to submit their food questions via social media.



McDonald’s will respond with behind-the-scenes webisodes and other social content that provides facts on ingredients, how food is made and how it’s prepared in restaurants.



“We’re proud of the food we serve our 27 million U.S. customers every day, yet we know people have unanswered questions,” said Kevin Newell, executive VP, chief brand and strategy officer for McDonald’s USA. “So, we’re inviting everyone in the U.S. on a journey to learn more about our food. We look forward to the opportunity to have an open conversation and to show people firsthand how we make our most iconic menu items.”



Grant Imahara, formerly series host of Discovery Channel’s “MythBusters,” will uncover real answers to consumer questions by visiting McDonald’s suppliers and restaurants across the country.



McDonald’s will capture these visits in a series of video vignettes that will appear on the company’s website, Twitter, Facebook and YouTube channels. McDonald’s will take to these same channels to answer food questions, share multimedia content and engage in open conversation. Similar efforts have previously launched in countries such as Canada and Australia. McDonald’s is encouraging people to join the conversation by following @McDonalds or visiting McDonalds.com.