Media Advertising

The 50th Annual Academy of Country Music Awards show is April 19 and video and e-commerce retailer QVC has aligned itself with the event through a range of merchandising and live broadcast initiatives.

The 50th Annual Academy of Country Music Awards show is April 19 and video and e-commerce retailer QVC has aligned itself with the event through a range of merchandising and live broadcast initiatives.

Despite not having any stores in or near St. Louis, Academy Sports + Outdoors has inked a multi-year brand building deal with the Cardinals that is sure to have fans of the popular hometown baseball team scratching their heads.

Petco is leveraging the combined power of video and celebrities with its latest promotion, "Think Adoption First."

As retailers try varying ways to attract the interest of shoppers, Stuart Weitzman is launching a totally new kind of digital campaign.

The retailer says it is the first company in the apparel industry to launch what is called a "cinemagraph advertising campaign" on Instagram. Cinemagraphs — still photographs incorporating looping video elements — are increasingly popular as retailers experiment with new visual tricks and gimmicks designed to make consumers stop and take notice.

New York -- Upscale footwear brand Stuart Weitzman has launched its first Instagram-based advertising campaign. The online campaign features Cinemagraps, which animates a portion of a photo so that it looks like a video. It was done in collaboration with Jamie Beck and Kevin Burg of Ann Street Studio.

Lane Bryant is launching an omnichannel spring marketing campaign that hopes to drive women to embrace what makes them unique.

The plus-size retailer is encouraging customers to celebrate the fact that they’re different to the prototypical "Victoria's Secret Angel” and that all sizes can (and deserve to) be sexy.