Media Advertising

The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.

In addition to the robust digital content, the Sunniest Day of the Year also includes a national television advertising integration with a guest appearance by the Sun, the launch of a custom microsite (www.sunniestday.com) to track the cross-country journey and a national consumer sweepstakes.

Dayton, Ohio - Nearly two-thirds (62%) of 400 digital marketers surveyed view improving customer satisfaction as the top reason to invest more in technology. Becoming more customer-centric is a top-two priority for 49% of respondent organizations.  

Seattle -- Starbucks Coffee Company and HBO will host a free, all-star concert to honor the nations veterans and their families on the National Mall in Washington, D.C., to be presented live on HBO on Veterans Day, Nov. 11.

The line-up of performers scheduled to appear at The Concert for Valor include Bruce Springsteen, Eminem, Jamie Foxx, Dave Grohl, Metallica, John Oliver, Rihanna, Carrie Underwood and Zac Brown Band, as well as special appearances by Meryl Streep, Tom Hanks and Steven Spielberg, among others.

San Francisco - Only one-in-nine marketers use advanced cross-channel attribution methods, and among those using attribution, 28% still use single click methods. According to a new survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe performed by Forrester Consulting for predictive marketing software provider Kenshoo, advanced marketers use sophisticated multi-touch attribution models to inform a broad array of strategic and tactical decisions in more detail and with more speed.

The makers of Adams flea and tick control brand have chosen Cheryl Knapp’s English Bulldog Ducky as the grand prize winner of its Smart Pets Contest.

Knapp won the choice of $15,000 cash or a smart car plus smart pet bragging rights. Stardom for the clever canine begins today as a close-up of Ducky flashes from a digital billboard 23 stories above New York's Times Square.

Milford, Conn. – Subway Restaurants is partnering with Diet Coke in a new omnichannel promotion with a grand prize of meeting pop singer Taylor Swift in person. The #MeetTaylor contest, which runs Oct. 1 – Nov. 15, includes restaurant, social, online, TV and radio promotions.

Limited-edition Diet Coke cups will feature Swift’s likeness and also will carry specially-marked codes for a chance to win, daily in October, a meet and greet opportunity with Taylor Swift on her 2015 concert tour.

Global confectionery, food and beverage conglomerate Mondelez International has promoted Dana Anderson to SVP and chief marketing officer.

Anderson will be accountable for the company's global portfolio of advertising, media and marketing partners and oversee the teams responsible for agency relations, brand equity, brand strategy, marketing capabilities, media and digital for the company's global and regional power brands.

Miller Lite is celebrating Hispanic Heritage Month with Danny Trejo and Richard Rawlings by making a $10,000 contribution to the ¡Adelante! U.S. Education Leadership Fund. The two celebrities will go head to head during a friendly beer sales competition slated to take place before the start of the Sept. 28 Cowboys game at AT&T Stadium in Dallas.

Skincare brand Olay has selected actress Katie Holmes as its first global brand ambassador. Holmes will represent the Olay global brand campaign “Your Best Beautiful.”

“I’m very excited to be the Olay Global Brand Ambassador,” said Holmes. “Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day.”

Sequential Brands Group has selected actress Paula Patton as the new face and brand ambassador for Ellen Tracy.

Patton's role as brand ambassador begins this November when she will spearhead a global initiative to commemorate women's contributions during the last 65 years. The partnership coincides with seasonal collections and campaigns and extends throughout 2015.