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Gerber issues open call for cute babies


Nestle’s Gerber brand is asking parent to upload photos of their infants as part of its 5th annual “Be Our Baby” contest and a chance to appear in a television commercial.

The 2014 Be Our Baby Photo Search is open from now until November 12. Parents or legal guardians of children up to 48 months of age are encouraged to submit a favorite, recent photo of their baby at for a chance to win the grand prize of $50,000, one year of Gerber food and the opportunity for their child to star in a future advertisement for Gerber as the 2014 “spokesbaby.”

Additionally, Gerber is awarding $5,000 each to six winners in Gerber's Milestone categories – Birth+, Supported Sitter, Sitter, Crawler, Toddler and Toddler 2+. The entry with the highest number of votes in each milestone category will win.

"The Gerber Photo Search has always been about celebrating our mission, to nourish happy and healthy babies, and recognize that every baby is a Gerber baby," said Cassie Savage, marketing specialist at Gerber. "We are thrilled to once again give parents the chance to show off their little ones and can't wait to see all of the submissions."

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