Loyalty Marketing

PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

NEW YORK — Kohl's is the recipient of the People’s Pick award in The Harris Poll Customer Relationship Series, conducted by Harris Interactive. The award cognizes the strength of consumers' bonds with mid-tier department stores and reflects the customers' connections and future intentions.

WAYNE, N.J. — Toys"R"Us has announced that its eighth annual fundraising campaign to benefit the Marine Toys for Tots Foundation was its most successful to date, raising $4 million and collecting more than 400,000 toys to help make the holidays brighter for kids in need across the United States.

New York City -- Kohl's is the recipient of the People’s Pick award in The Harris Poll Customer Relationship Series, conducted by Harris Interactive. The award cognizes the strength of consumers' bonds with mid-tier department stores and reflects the customers' connections and future intentions.

By Mike Romano, [email protected]

Seattle -- Nordstrom said Tuesday it has redesigned its Fashion Rewards loyalty program to include added benefits include complimentary services and other point incentives.

As part of an effort to build customer loyalty, the new program – which launched Jan. 1 – includes complimentary alterations up to $100 based on varying benefit levels, triple point days, and Nordstrom Rack point participation.

BOSTON — Staples is working with Mass Mentoring Partnership, an organization that provides youth mentoring opportunities, to recruit adult mentors for approximately 3,000 youth in its home state of Massachusetts. In addition, the retailer is donating $25,000 to the cause.

Hampshire, United Kingdom -- The global redemption rate of mobile coupons will average at over 8% by 2016, which represents an eightfold increase over the best paper coupons campaigns, according to a new report from Juniper Research. North American and Western European markets are now beginning to follow the same growth path as the Far East & China and by 2016 there will be over 600 million regular mobile coupon users worldwide.