Loyalty Marketing

New York City -- The Thomson Reuters/University of Michigan preliminary index of consumer sentiment showed Friday that confidence among U.S. consumers rose more than forecast in December as Americans’ outlooks improved. 

The index rose to 67.7, a six-month high, from 64.1 at the end of November. The median estimate of 73 economists surveyed by Bloomberg News called for a reading of 65.8. The gauge averaged 89 in the five years leading up to the recession that began in December 2007 and ended in June 2009. 

SALISBURY, N.C. — Food Lion announced that it will now offer its MVP customers copies of Southern Living magazine guide for the holidays. 

GOODLETTSVILLE, Tenn. — Dollar General announced that it is giving $100,000 to the U.S. Marine Corps Reserve Toys for Tots Foundation to support its efforts to provide toys to underprivileged children.

"Dollar General is proud to support Toys for Tots this holiday season," said Rick Dreiling, Dollar General's chairman and CEO. "Our stores are happy to be a part of Toys for Tots' mission of bringing joy and excitement to children who might not otherwise have a gift to open on Christmas."

"I know half the money I spend on advertising is wasted, but I can never find out which half."

 – John Wanamaker, Department Store Tycoon and Marketing Pioneer of the early 20th Century

“There is an online privacy war going on, and without help, consumers will lose.”

– Chris Calabrese, Legislative Counsel, American Civil Liberties Union

Beachwood, Ohio -- DDR Corp announced the launch of ValuText, a location-based, mobile marketing service specifically designed to drive sales and productivity at the company's prime assets. ValuText couples physical retail assets with state-of-the-art, location-based mobile marketing. The program allows shoppers to connect with desired retailers as they enter the shopping center to avail themselves of real-time sales and promotions.

New York City --  Mintel, a leading global supplier of consumer, product and media intelligence, has identified five trends that will shape how restaurant operators appeal to their customers in 2012.

Reston, Va. -- Retail e-commerce spending for the first 32 days of the November – December 2011 holiday season totaled $18.7 billion, a 15% increase versus the corresponding days last year, according to comScore.

As retailers assess what worked and what didn’t in terms of Black Friday promotions and Thanksgiving weekend sales, overall there are a few things that stand out.