Loyalty Marketing

By Martin Walker and Martin Walker

Based on current worldwide demographic trajectories, in five years there will be more people over the age of 60 than under five. In 30 years, there will be more people over 60 than under 16. In fact, the fastest-growing age group worldwide in this century will be people over the age of 60.

York, Pa. -- The Bon-Ton Stores announced it has signed a new, multi-year private-label credit card program agreement with Alliance Data, a provider of loyalty and marketing solutions.

WOONSOCKET, R.I. — With Christmas less than a week away, CVS Caremark is reminding shoppers that they can find gifts and deals at their local CVS/pharmacy.

 BLOOMSBURG, Pa. — Weis Markets announced that it has raised $100,000 for Wounded Warrior Project, an organization that raises awareness and enlists public support for the needs of injured service members. The company's Bloomsburg store associates presented the check to Jeff Combs, who is a warrior outreach coordinator for Wounded Warrior Project and a former US Marine who was severely wounded while serving in Iraq.

Bentonville, Ark. -- Wal-Mart Stores said Monday that, on the eighth day of its "12 Days of Giving" Facebook campaign, it is awarding $140,000 to nine nonprofits aiding veterans, active members of the military and their families.

Over 12 consecutive days, Walmart will award a total of $1.5 million to 145 organizations in all 50 states, Washington, D.C., and Puerto Rico.

Marketing claims about the lowest prices on the season on limited quantities for limited times are common throughout the holidays as retailers look to create a sense of urgency and close the sale with consumers. But haven’t consumer grown wise to these tactics?

With the exception of apparel markdowns, consumers have learned and retailers have taught them that another low price is just around the corner and that quantities are unlimited even though featured items may change.

Omaha, Neb. -- There is a heartwarming story playing out  at Kmart stores  throughout the Midwest: Anonymous donors are paying off strangers'  layaway accounts, buying the Christmas gifts, especially toys and children’s clothing, that the families might otherwise have a hard time paying, the Associated Press reported.

Walmart's social media shopping platform, Shopycat is using the services of ifeelgoods, a company that provides marketing and technology solutions for digital goods incentives, to provide Facebook credits as reward for key customer actions. 

Through its partnership with @WalmartLabs, Walmart's social media arm, ifeelgoods is providing technology to encourage customers to use Walmart's new ShopyCat social gift finder, ifeelgoods reported.