Loyalty Marketing

Target chairman, president and CEO Gregg Steinhafel drew a proverbial line in the sand last month when he noted the company’s same-stores sales performance in December would be better than the company’s modest showing in November.

Actually, what he said was, “For the month of December, our comparable-store sales results will compare the five weeks ending Dec. 31, 2011 to the five weeks ended Jan. 1, 2011. We expect a low to mid single-digit increase in Target’s comparable-store sales for this period, stronger than our November performance.”

By Chris Watland, [email protected]

By this point, most chain stores have embraced digital marketing to reach customers through regular email communications and with a social media presence on Facebook and Twitter. And retail already outpaces many other industries in its sophisticated collection of customer purchase and loyalty program data.

Washington, D.C. -- The Conference Board report, released Tuesday, found that confidence among consumers rose to an eight-month high in December, increasing to 64.5 from a revised 55.2 reading in November.

The index reading exceeded all estimates in a Bloomberg News survey and was the highest since April.

Minneapolis -- After a slew of online orders were cancelled in November and December when Best Buy couldn’t keep up with demand, the company issued the following statement on Tuesday:

“What was wrong is that there was an unacceptable delay between order confirmations and cancellations, and for that we are very sorry,” said Susan Busch, senior director of Best Buy’s public relations. “It’s important to note that this was a rare situation based on a high volume of orders over a short period of time.”

Walmart and the Walmart Foundation give away so much money it is hard to keep track of it all and this was certainly evident during the holiday season.

On Thursday, the company announced another round of grants totaling $200,000 to 10 nonprofits groups as part of its “12 Days of Giving” Facebook campaign. Those grants mark the culmination of an innovating corporate giving campaign that integrated social media and resulted in a total of $1.5 million being awarded to 145 organizations in all 50 states, Washington, D.C. and Puerto Rico.

Kate Berg has been name president of Collective Bias, the rapidly growing social shopper marketing firm based in Bentonville, Ark. Berg will focus on organizational development at the firm which has grown to more than 30 employees in the roughly two years since it was founded and split her time between Bentonville and New York where an expanding roster of clients include Meredith Corp. and the Duane Reade drug chain.

By Craig Johnson

Despite being only the penultimate Saturday before Christmas, 2011’s “Super Saturday” December 17 broke the all-time record for holiday spending, with an estimated $26 billion in total retail sales, according to retail consultancy Customer Growth Partners. The total was just shy of the record $27 billion spent on Black Friday.

Chicago -- True Value said Tuesday it has named Blake Fohl as its new VP marketing and chief customer officer.

In his new role, Fohl will lead brand strategy; segmentation; national, local and regional marketing; trade shows; and research and analytics. In addition, he will be responsible for the customer loyalty program, circular program and retail customer experience metrics.

Fohl is replacing Carol Wentworth, who accepted a position with Performance Bicycle as its senior VP marketing.