-
The Market Potential of Maturing Consumers
By Martin Walker and Martin Walker
Based on current worldwide demographic trajectories, in five years there will be more people over the age of 60 than under five. In 30 years, there will be more people over 60 than under 16. In fact, the fastest-growing age group worldwide in this century will be people over the age of 60.
-
Consumer Trendspotting
It’s a new year, and with it comes the opportunity for a fresh start for retailers as well as consumers. As in new years past, I’m inundated with a flurry of trend forecasts, surveys and predictions. One of the more interesting ones to cross my desk comes from JWT, New York, one of the world’s biggest marketing communications brands. It is the firm’s seventh annual year-end forecast of trends that will impact consumer behavior going forward.