L2 releases new retail marketing apps

San Jose, Calif. L2 said Friday it has released marketing applications in response to a growing trend in retail towards social-marketing applications that promote brand loyalty and customer retention.

The applications, built on L2's fuse platform, are designed to help retail marketers turnaround low 2009 sales figures by enhancing customer relationships with their brand.

L2 said its launch of the marketing applications coincides with some retail analysts' prediction of a third-quarter increase in consumer spending, partly driven by back-to-school shopping.

The new apps allow retail marketers to customize campaigns using ready-to-use multichannel marketing technology. The applications feature social elements to promote word-of-mouth marketing, variable printing for targeted messages and integrated campaigns over e-mail, Web and direct mail.

"The industry as a whole has been hit hard in the first two quarters of 2009 and survived,” said Wrich Printz, president and CEO. “Major players will now be looking to re-brand their businesses and find a way to boost sales revenue without having to resort to storewide discounts. Interactive marketing applications can help them raise sales at the store level by 10% or more by providing better customer experience and a connection with the brand.”