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Loyalty Marketing

  • The people have spoken, for Kohl's

    NEW YORK — Kohl's is the recipient of the People’s Pick award in The Harris Poll Customer Relationship Series, conducted by Harris Interactive. The award cognizes the strength of consumers' bonds with mid-tier department stores and reflects the customers' connections and future intentions.

  • Kohl’s is People’s Pick in new poll by Harris Interactive

    New York City -- Kohl's is the recipient of the People’s Pick award in The Harris Poll Customer Relationship Series, conducted by Harris Interactive. The award cognizes the strength of consumers' bonds with mid-tier department stores and reflects the customers' connections and future intentions.

  • Toys"R"Us raises $4M for Toys for Tots

    WAYNE, N.J. — Toys"R"Us has announced that its eighth annual fundraising campaign to benefit the Marine Toys for Tots Foundation was its most successful to date, raising $4 million and collecting more than 400,000 toys to help make the holidays brighter for kids in need across the United States.

  • Nordstrom adds benefits to loyalty program

    Seattle -- Nordstrom said Tuesday it has redesigned its Fashion Rewards loyalty program to include added benefits include complimentary services and other point incentives.

    As part of an effort to build customer loyalty, the new program – which launched Jan. 1 – includes complimentary alterations up to $100 based on varying benefit levels, triple point days, and Nordstrom Rack point participation.

  • Capitalizing on Mobile Marketing’s Potential: Five Critical Success Factors

    By Mike Romano, [email protected]

  • Staples supports mentor program for home-state youth

    BOSTON — Staples is working with Mass Mentoring Partnership, an organization that provides youth mentoring opportunities, to recruit adult mentors for approximately 3,000 youth in its home state of Massachusetts. In addition, the retailer is donating $25,000 to the cause.

  • Juniper Research sees big uptick in redemption of mobile coupons

    Hampshire, United Kingdom -- The global redemption rate of mobile coupons will average at over 8% by 2016, which represents an eightfold increase over the best paper coupons campaigns, according to a new report from Juniper Research. North American and Western European markets are now beginning to follow the same growth path as the Far East & China and by 2016 there will be over 600 million regular mobile coupon users worldwide.

  • Target fumbles during holiday playoff run

    MINNEAPOLIS — Joe Namath he’s not. Target chairman, president and CEO Gregg Steinhafel assured investors last month that December comps would exceed November’s 1.8% increase, but then Thursday morning reported a disappointing 1.6% increase and a reduced profit forecast.

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