Sears, Kmart launch holiday loyalty card

HOFFMAN ESTATES, Ill. Sears and Kmart have introduced the Christmas Club card, which allows users to earn money toward their holiday shopping.

According to Sears Holdings, when activated between now and Oct. 31, Christmas Club card users will earn a 3% reward -- up to a maximum of $100 -- based upon the value they have on their Christmas Club cards on Nov. 14. To activate cards or add additional value at any time, customers can visit any Sears or Kmart store location, or online at www.sears.com/christmasclub or www.kmart.com/christmasclub.

Customers can start their Christmas Club cards with as little as five dollars, and they can add value as often as they want -- at any one of Sears Holdings' approximately 3,900 full-line and specialty retail stores, or online at www.sears.com or www.kmart.com, the company reported.