Games/ Contests/ Sweepstakes

During the World Cup, Bud Light will donate to the Hispanic Scholarship Fund for each goal scored, up to $250,000. Though Budweiser is the official Beer of the World Cup, 2014 is the first year that Bud Light has been a partner of the month-long event.

"Integrating our sponsorship with education is at the core of our company values,” Bud Light Brand Manager Miguel Nigrinis said. “It's a winning recipe for Latinos that aspire to hold a university degree.”

Michaels has teamed with seven leading North American museums to create Passport to Imagination 2014, a low-cost, in-store summer program where kids ages 5-12 explore culture through crafting.

Duck brand duct tape has partnered with Fiskars to introduce Fiskars Duck Edition scissors. To mark the launch, Fiskars is hosting a sweepstakes starting today called Imagination on a Roll on its Facebook page.

Sweepstakes participants are encouraged to share their Duck Tape crafting project ideas on Fiskars’ Facebook page for a chance to win 21 rolls of Duck Tape and the new Fiskars Duck Edition scissors, a prize valued at more than $90. The sweepstakes runs through July 14.

Dodgeville, Wis. — Lands' End is launching its "Set Sail" omnichannel sweepstakes. The contest allows customers to play a virtual tic-tac-toe game on Lands’ End’s e-commerce and Facebook pages, with the chance to win gift cards.

One random winner will receive then grand prize getaway, which includes round-trip airfare for four people to Miami and five nights' accommodations. The contest runs June 12-July 12.

The clever marketers at Jack Link’s have outdone themselves, creating a replica of Mount Rushmore out of meat snacks in New York City’s Columbus Circle.

Petco and the San Diego Padres are opening the gates of Petco Park to man's best friend during their annual "Dog Days of Summer" event July 29, and throwing the first pitch will be Olympic silver medalist Gus Kenworthy, alongside his famous Sochi pooch.

Kenworthy gained notoriety not only on the slopes in the 2014 Winter Olympics, but off as well, as he made it his mission to save the stray dogs of Sochi and find them loving homes.

Five Below plans to open eight locations in and around Houston Friday, June 6, marking the specialty value retailer’s first foray into that city. The company already has 15 stores in the Dallas and Austin markets.

The store openings are part of the company’s aggressive growth strategy. Last year, the Philadelphia-based retailer opened 60 new stores, and it plans to match that number this year. With the Houston openings, there will be 338 Five Below stores in 20 states throughout the country.

Coinstar is closing in on its one billionth transaction and using the occasion as the basis for a contest to drive engagement on Facebook.

Dublin, Ohio - The final installment of Wendy's first-ever digital short film, "L'Estrella de la Toscana" – The Star of Tuscany, featuring the new Tuscan Chicken on Ciabatta sandwich, premiered this week on Wendy's Facebook Page and YouTube channel. To promote the sandwich, Wendy's created a three-part video series that gives homage to dramatic Italian cinema of the 1960s.

Throughout April and May, Wendy's asked consumers to be its screenwriters by submitting captions on social media to subtitle the Italian-dialogue video.  

Miller Lite will use festive photos from Twitter to generate content to be used in a television commercial this fall, according to a report from AdWeek.

While the brand's "Show Us Your Miller Time" summer-themed campaign includes components from both Twitter and Facebook, it's focusing more on Twitter to reach a specific demographic — guys ages 22 years to 27 years old.