With help from friends, consumers can win Mellow Mushroom contest

Atlanta – Pizza chain Mellow Mushroom is partnering with beer brand Stella Artois to provide rewards to consumers who post photos on Twitter and Instagram, with a little help from their friends. By posting “usies” (“selfies” with a friend) using the hashtag #MellowStellaContest, Mellow Mushroom followers are entered in a contest featuring a getaway and other prizes.



Mellow Mushroom parent company Home Grown Industries of Georgia Inc. is using technology from rich engagement solutions provider Hello World Inc. to support the contest. The contest runs through Dec. 31.