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  • Jimmy Dean leverages social media in daylong ad campaign

    The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.

    In addition to the robust digital content, the Sunniest Day of the Year also includes a national television advertising integration with a guest appearance by the Sun, the launch of a custom microsite (www.sunniestday.com) to track the cross-country journey and a national consumer sweepstakes.

  • Michaels drives Halloween traffic with in-store event and sweepstakes

    Michaels is looking to generate traffic to its stores for Halloween with its annual in-store Great Pumpkin Event and the launch of its "Trick Your Pumpkin" sweepstakes Saturday, Oct. 4.

    Every Friday from Oct. 10-31, Michaels will award a $250 Michaels gift card and gift basket of Plaid products to a randomly selected customer who creates a pumpkin craft. To enter, customers must post a photo of their pumpkin on Instagram with #TrickYourPumpkin and #sweepstakes, or at www.michaels.com/trickyourpumpkin, beginning Oct. 4.

  • Michaels launches Halloween Instagram contest Oct. 4

    Irving, Texas – The Michaels Companies Inc. is launching its annual “Trick Your Pumpkin” Instagram contest Saturday, Oct. 4. Every Friday Oct. 10 - 31, Michaels will award a $250 Michaels gift card and gift basket to a randomly selected customer who creates a pumpkin craft.

  • PepsiCo wants schools to recycle

    As part of PepsiCo’s efforts to help drive the U.S. beverage container recycling rate to 50% by 2018, the company is now opening its K-12 school Recycle Rally program to schools across the country.

  • Groupon launches free app that pays people cash to shop

    Groupon has unveiled a free app that pays people cash for buying featured grocery and consumer-packaged goods items each week at any supermarket or retailer in the United States and Canada called Snap.

    Android and iPhone users can now earn money when they buy an item listed in the app and take a picture of their receipt. To mark Snap’s debut, people who download the app and use it to submit any grocery receipt through Nov. 11 can enter a sweepstakes to win a year of free groceries for an entire family, a value of $13,000.

  • Denny’s launches promotional Web series

    Spartanburg, S.C. - Denny’s and Stoopid Buddy Stoodios have partnered to create a new animated Web series, “The Grand Slams.” Starring a cast of characters, Egg, Pancake, Sausage and Bacon, based on the brand’s dish, The Grand Slam, the series launches an exclusive online trailer Oct. 1 and debuts its first episode Oct. 15.

  • Staples launches nationwide tour to boost employee productivity

    Staples has kicked off a nationwide tour called "Refresh. Recharge. Refuel." The tour aims to encourage office workers across the country to take a break from the daily grind by visiting a large-scale, popup break room stocked with free snacks, coffee and other beverages.

    As part of the tour, Staples will host public break room events in 10 major U.S. cities including Boston, New York, Philadelphia, Washington DC, Chicago, Atlanta, Houston, Dallas, San Diego and Los Angeles.

  • Belk’s innovative approach to supporting local nonprofits

    Belk’s fall charity sale of the year will take place Saturday, Nov. 8 from 6–10 a.m. at all Belk stores, helping thousands of participating charities across the retailer’s 16-state footprint.

    The four-hour, in-store shopping event is an excellent fund-raising tool for participating organizations that sell $5 tickets to their supporters. It’s also an opportunity for customers to give back to local nonprofits while taking advantage of special in-store discounts on purchases during the event.

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