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Online urgency comes to Amazon Prime
Amazon has sweetened the value proposition for its Prime members this holiday season by offering a 30 minute head start on select Lightning Deals on Amazon.com and daily sales events at MyHabit.com.
The early access deals feature is the latest enhancement to Amazon’s Prime membership which is best known for providing free two day shipping to members who pay a $99 annual fee. The feature brings elements of the competitive shopping behavior to Amazon by creating a sense of urgency to make purchases before the goods are gone.
