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New York & Company makes traffic investment
New York & Company has devised an interesting sweepstakes-based approach to ensure customers are lined up when its stores open at 6 p.m. on Thanksgiving Day.
The operator of more than 500 stores said the first 200 shoppers to enter its stores beginning at 6 p.m. on Thanksgiving will be entered to win $100,000 in the company’s first ever Win Big in New York sweepstakes. In addition to the $100,000 grand prize winner, each store will also have one $500 prize winner.
