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  • Newegg takes back-to-school campaign to Facebook and Twitter

    Newegg has kicked off its back-to-school campaign for 2014, which features special deals, promotions and sweepstakes designed to help equip students for the upcoming school year.

    Each week of the campaign focuses on a specific theme, highlighting sales on related products and rewarding Newegg customers with special deals through Twitter and Facebook.

  • JCP entices back-to-school shoppers with digital ‘Express Yourselfie’ campaign

    J.C. Penney’s back-to-school marketing campaign aims to celebrate self-expression the way it’s done nowadays: with selfies.

    Customers are invited to visit the retailer’s back-to-school online hub, jcpenney.com/bts, where they can create a personalized emoji that resembles them. Users can customize their emoji with accessories and hairstyles and post it side-by-side with their selfie, to share with friends as well as on J.C. Penny’s "Express Yourselfie" online gallery.

  • Purell issues 30-Day challenge to consumers

    GoJo Industries, the makers of Purell Advanced Hand Sanitizer, have issued a challenge to consumers to adopt 30 days of healthy habits by joining the Purell Advanced 30-Day Challenge.
     

  • Scholastic plans new multi-platform series TombQuest

    Scholastic is unveiling a new multi-platform series, TombQuest, which includes five books by Michael Northrop and an online game.

    TombQuest is aimed at eight- to 12-year-olds and is an addition to Scholastic’s three previous multi-platform series, which have published some 22 million copies since the first launched in 2008, and the accompanying websites have 3 million registered users.

  • LivingSocial offers ‘Daily Gem’ summer promotion

    Washington, D.C. - Daily deals site LivingSocial is featuring a summer promotion called the Daily Gem, a chance for additional savings on premium and custom-selected deals based on a shopper’s preferences. Each morning, LivingSocial shoppers will receive a personalized Daily Gem deal via email with the chance to save an additional 15% on top of existing savings if they purchase by 3 p.m. local time.

  • ShopAtHome.com launches ShopGold Rewards

    ShopAtHome.com, one of the largest coupon search engines connecting shoppers to exclusive deals and cash-back savings, has expanded its product offering to include ShopGold Rewards, a new program that offers free gift cards from major retailers to consumers.

    The company said that ShopGold Reward’s launch has positioned it as the “most extreme savings hub anywhere,” and the only site offering coupons, cash back and free gift card rewards in an integrated way through its site and apps.

  • 7-Eleven launches omnichannel birthday promotion

    Dallas - 7-Eleven is celebrating its 87th birthday with eight days of free offers, beginning July 11. To receive each day's free offer, a customer must first download and register on the 7-Eleven app.

    A customer opens the 7-Eleven app at the store and shows the member barcode to the sales associate at checkout. The barcode appears below the coupons. Once the associate scans the barcode at the register, the customer will receive the item as they check out.

     

  • Pizza Hut launches omnichannel movie promotion

    Plano, Texas – Pizza Hut is launching an omnichannel summer promotion tying in to the upcoming release of the Aug. 8 “Teenage Mutant Ninja Turtles” live action film. In addition to a custom national television spot and special menu items, the promotion features a number of digital components.

  • Walmart pushes healthy food agenda on Twitter

    The Walmart Foundation has kicked off a summer-long initiative to help children and families gain access to nutritious meals and learn healthy-eating habits. Walmart is also collaborating with Chef Lorena Garcia, chef and author with TV appearances on Bravo’s “Top Chef Masters” and NBC’s “Biggest Loser,” to launch the Eat Healthy Together Challenge on Twitter.

  • Sports Authority and 49ers blitz Bay Area

    The Sports Authority enlisted the aid of current and former San Francisco 49ers greats to promote awareness of 18 stores it remodeled recently in the Bay Area.

    Grand re-opening festivities were scheduled for the 18 stores beginning on Saturday, June 28. Each of the remodeled stores features an intuitive design and specialty sport shops with products from top brands like Nike, Under Armour, Adidas and The North Face, according to the company.

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