Events

Toys“R”Us has collected a sizable amount of money for a cause near and dear to the hearts of toy-loving kids and parents worldwide -- mostly thanks to an innovative social media campaign.

The retailer says it raised $2.2 million during its fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for pediatric cancer.

A week after reporting disappointing sales growth for the second quarter, Kohl’s launching another exclusive celebrity fashion collection that aims to appeal to the millennial shopper.

GameStop is known for innovative promotions, but now the specialty retailer has made social marketing personal with its latest Summer at GameStop event.

The retailer has announced the winners of Summer at GameStop, a five-week social engagement and contest series aimed at gamers who shared their personal stories on how video gaming brings fans together to create unique friendships and lifelong relationships - and brought longtime friends together from across the country in the process.

Lane Bryant is taking a non-student approach to back-to-school marketing with its third annual Chalk it up to Style promotion.

Now through Aug. 31, teachers and supporting school staff who shop at Lane Bryant during Chalk it up to Style will enjoy saving 15% off their purchase when shopping in store with a valid school ID or paystub. 

New York -- Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show.

Goodlettsville, Tenn. -- Dollar General is upping its commitment to beauty with an expanded lineup of products and an in-store beauty magazine.

The retailer presented its inaugural A Day of Beauty event at the Music City Center, Davidson Ballroom, in downtown Nashville, on Aug. 8.

With New York Fashion Week right around the corner, Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show. 

Sephora is enhancing its omnichannel appeal by taking a page out of Birchbox’s playbook.