Report: Amazon looking to go more high-end route?

Amazon.com is looking to push farther into the category of high-end couture, according to a new report from Bloomberg.

The news service reports that Amazon has been embracing more profitable designer fashion by selling clothing, shoes, handbags, and accessories from pricey brands with luxe reputations.

Earlier this year it was announced that the Internet retailer will be a sponsor of New York Fashion Week this summer. Amazon reportedly also signed a multiyear deal this month to sponsor India Fashion Week, according to Women's Wear Daily.

Over the past four years, the company has hired Barneys New York fashion director Julie Gilhart as an adviser, sponsored the 2012 Met Gala, and opened a 40,000-square-foot photography studio in Brooklyn. (The company plans to open an even bigger one in London.) And Amazon hosts events for students from such leading fashion schools as the Fashion Institute of Technology and Parsons the New School for Design.

And just weeks ago Amazon hired Vogue editor Caroline Palmer to head up editorial duties at Amazon Fashion.

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