Paris inspires Michaels omnichannel contest

Irving, Texas – Paris has inspired great works of art, film and literature, and now the City of Light is inspiring an omnichannel contest at The Michaels Companies Inc. The specialty arts and crafts retailer is preparing for “Springtime in Paris,” a contest where customers will create Parisian-inspired art, or a floral, baking or paper craft project, take a photo and upload it or share on social media.



The winner will receive a grand prize including an expenses-paid, five-night trip for two to Paris. In addition, every Michaels store will have a “Make It With Michaels Party” on March 7, featuring a variety of Springtime in Paris-themed projects. The contest runs March 1-March 31.