Events

On the heels of Amazon's Prime Day promotion, Walmart.com is kicking off hundreds of special buys timed to a historical spike in traffic when customers start the bulk of their back-to-school shopping.

According to Walmart, traffic to Walmart.com doubles in the four days from July 31 to Aug. 3 as customers turn their attention from the pool back to school. So Walmart is kicking off Back to Class Cyber Days online and on its mobile app, featuring 30% more Rollbacks and hundreds of exclusive discounts.

Portland, Ore. -- Adidas is taking its act on the road and letting shoppers get up close and personal with its high-tech footwear.

Adidas has launched “Boost Experience by Adidas,” an interactive mobile space celebrating Adidas products and its “Boost” cushioning system. To see a video of the space, which will tour the country’s top running events, click here

The power of Bass Pro Shops’ brand of retail was evident at the company’s newest store opening this week as shoppers were undeterred by a massive traffic jam and a lack of parking, which forced some grand opening attendees to walk nearly a mile for a look inside.

For the shoppers who did make it to the store before the doors swung open at 6:30 p.m., onlookers were treated to a host of celebrity appearances on a stage erected in the front parking lot, including:

While many retailers are promoting back-to-school sales, Bridgestone has come up with an alternative way to ring in the beginning of the school year.

The company announced it is joining with Boys & Girls Clubs of America on an initiative to provide safe and productive after-school and summer space for kids and teens at Clubs in communities nationwide, with the programming and resources they need to achieve a great future.

Dick's Sporting Goods is stepping up to support a cause that will likely appeal to many of the retailer's core customers: funding for public school athletic programs.

Vancouver – Looking to up its appeal with men, Lululemon has added a new product (if only for the short term) to its mix: beer.

New York -- Activism, yoga classes and free repairs are all on the menu at Patagonia’s new store in Manhattan’s Soho neighborhood.

The global outdoor lifestyle retailer, one of the industry’s most dedicated environmentalists, is marking 20 years of doing business in the Big Apple.

Victoria's Secret has a new cadre of Angels to celebrate the launch of two new lingerie collections.