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Kohl's 'gives back' with $18M in community grants
Kohl’s is standing behind its stated mission to “give back” to the communities it serves by announcing that it donated nearly $18 million in 2014.
The community grants benefited more than 8,500 nonprofits across the country in 2014 through Kohl’s best-in-class Associates in Action (AiA) volunteer program.
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Hy-Vee does demos with Interactions
Leading regional supermarket operator Hy-Vee is expanding its relationship with Interactions to provide experiential marketing services.
Interactions says it will engage shoppers through experiential marketing events in 50 store locations in Iowa, Illinois, Kansas and Missouri, with plans to expand to more than 145 stores throughout the year. In addition to planned event services, Interactions will also collaborate with Hy-Vee to develop additional experiential marketing activities, such as new store openings, community events and Hy-Vee branded programs.
